Transcript

Radio and Text Messaging

Text Messaging and Radio zipwhip TM Zipwhip is currently working with 20 college, independent, and commercial radio stations across the country to bring listeners closer to their favorite radio station. text messaging Your Listeners Want to Text you! Let them. Which radio stations are using Zipwhip? 91.3 FM KEENE STATE COLLEGE RADIO C89.5 IMPACT 39FM 95.5 WBRU 951 The es Hot Brew HUML 91.5FM LOWELL JOIN THE PARTY EWSQU 89.5 Fm kcsu 915 WHUS THE 90.5 FM POINT 91 KAL КСОЇ COLUMBIA,MO How does it work? TEXT US AT G00) 555-5555 Listeners send a text to your existing studio number They're already doing it- you're just not receiving their messages! Announce that listeners can text your station. This can be as simple as posting on social media or mentioning it on-air. Send a reply text back to your listeners Jnoh Zipwhip allows you to send text messages from your studio's number just like you would from your cell phone. It appears on your computer or mobile device We're not kidding. You don't need any new equipment. Why are radio stations integrating texting? Text Requests On-Air Promotions Immediate Feedback Internal Communicaton Can you play Disclosure's "White Noise"?? Am I the 40th listener to text? I'm loving the new Alt-J song! The interview is going long. You have a hard break in 60 secs FYI. Sure we can. It's next on the playlist. Thanks for listening. Congrats- You just won tickets to see Iration!!! Thanks for the comment and being a loyal listener. Thank you for the heads up. Text messaging is more convenient for listeners to submit song requests Establish closer relationships with your listeners through better communication Encourage your audience to communicate with you and reply in real-time Program directors can notify on-air broadcasters of important information in a discrete manner What are radio stations saying about Zipwhip? "We, and more importantly our listeners, love Zipwhip. It has tripled the amount of feedback we get on new music and it's been a great resource for creative on-air promotions and content.' - Wyatt Crowell Station Manager, WBRU 95.5FM "We have been loving Zipwhip. It has completely changed our show for the better. The access that our listeners now have to us -- and us to them -- is on a level higher and better than it has ever been in the history of the show. - Paul Guglielmo Executive producer "The Wease Show" for KISS 106.7 FM "We use a specialized multi-line phone system that occasionally crashes and leaves us without phones. Zipwhip remains up and running despite this, allowing us to continue to communicate with listeners via text message.' - Andrew Gates CFO at WHUS 91.7 FM Text us to start your free trial today 1-855-ZIPWHIP (947-9447) TM

Radio and Text Messaging

shared by iaolson on Oct 21
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See how radio stations are integrating text messaging to increase audience engagement. To sign up your station for a two month free trial, email iaolson@zipwhip.com.

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