A Proposal For Hollywood: To Survive TV Disruption, Go Completely Live

2011 The Year in Social TV Abluefin Spotlight: MTV Video Music Awards IDEO MUSIC es Gender Analysis 36% 64% Male Female Sentiment Analysis 29% 67% Positive Neutral Negative VIDEO MUSIC Top words and tems used in social media when talking about The MTV Video Music Awards: justin video jonas gaga won dress sing artist music #joejonas ajoejonas we love year stage chris brown vma's lady gaga win tonight vmas #vma #vmas #vma's adele good luck ju love joë jonas love watch #Vma #joejonas #justinbieber #vma time lol girl award performance #vma #justinbieber beyonce #mileycyrus justin bieber tweet wait kanye joe good black mtv rt live make shit show Overall Top 10 Shows and Events # of Social Media Comments Rank Show Network 2011 MTV Video Music Awards 3.15M 2 2011 American Music Awards abc 2.36M 3 2011 Super Bowl FOX 1.81M 4 The Royal Wedding Multiple Networks 1.25M 5 The 83rd Annual Academy Awards abc 965K The BET Awards 2011 BETA 705K 7 The 45th Annual CMA Awards abc 637K Western Republican Presidential Debate CNN 548K The 53rd Annual Grammy Awards CBSO 546K 10 The Victoria's Secret Fashion Show CBSO 513K Top 10 Series Programming Avg # of Social Media Comments Rank Show Network The X Factor FOX 137K Glee FOX 105K 3 The Voice 60K NBC 4 Jersey Shore 48K 5 Love & Hip Hop 43K The Game BETA 43K The Walking Dead амс 43K Once Upon a Time abc 33K Pretty Little Liars abc family 31K 10 Basketball Wives LA 30K Note: Serias with minimum 5 episodes; only first-run episodos counted in averages Top 10 Social TV Networks TV networks with the greatest % of shows in the Social TV Top 200. Major Social TV shows on leading networks also listed. CBSO American Music Awards, NBA Finals, Dancing With the Stars NFL on CBS, College Football, Grammy Awarcds FOX Super Bowl, The X Factor, 11% 12% NBC The World Series 11% Sunday Night Football, The Voice, Stanley Cup Finals ESPN NFL Football, NBA Basketball, SportsCenter 14% 6% 6% MTV Video Music Awards, Jersey Shore, Teen Wolf 5% 23% BET The Game, 106 & Park, The BET Awarcs 4% All other networks combined 3%3% 3% Kourtney and Kim Take New York, F Khloe and Lamar, Chelsea Lately ! The Vampire Diaries, Gossip Girl, Family Guy COMEDY C)1vaIN3) Basketball Wives LA, Basketball Wives, The Comedy Central Roast, Tosh.0, Workaholics Love & Hip Hop Source: Bluefin Labs, Social TV data from Jan 1, 2011 thru Dec 11, 2011