Premium TV Channels: Why Are They Successful

HIGHEST-RATED PREMIUM = CHANNEL PROGRAMS: WHY THEY'RE SUCCESSFUL Some PREMIUM CHANNELS just STAND OUT from the crowd. So what makes these channels more popular than everything else that's on your television today? A NUMBER OF FACTORS AFFECT THEIR SUCCESS! 1) нвое HBO® holds top place on our list of best premium channels and is well-known for winning a large number of Emmy Awards. TRUE BLOOD IT IS WELL KNOWN FOR ITS VARIETY IN PROGRAMMING, INCLUDING: SERIES DOCUMENTARIES MOVIES SPORTS COMEDY [1] WHO'S WATCHING? НВОФ 28.1 subscribers MILLION in U.S. [2] broadcasts to 150 COUNTRIES 3] PROGRAMS True Boardwalk Blood Empire (2] НВОФ НВо SHOWTIME® 2. SHOWTIME® is a fast-growing channel that is working hard to DEXTER become the best. SHOWTIME® has come to rival and continues to increase the HBO® in terms of acclaimed original series and programming over the years number of subscribers enjoying their programming as well. THEY OFFER Recent changes have INCREASED THE QUALITY of SHOWTIME®'s line-up. [4] and MOVIES SERIES 5] 20.5 subscribers MILLION in U.S. [4] WHO'S WATCHING? PROGRAMS SHOWTIME SHOWTIME" SHOWTIME SHOWTIME Dexter Weeds Californication Nurse Jackie [4] NFL SUNDAY TICKETTM NFL SUNDAY TICKETTM is an exclusive DIRECTV deal with the NFL that delivers every out-of-market NFL game. NFL > Red Zone Channel > Player Tracker > Short Cuts > And More IT INCLUDES FEATURES LIKE: In 2011, more NFL SUNDAY TICKETTM than the previous year. [6] viewers watched 70% MOBILE VIEWERSHIP 1 was up The * 40%om GAME MIX CHANNEL GAMES AT ONCE. [7] lets you watch up to SEE SCORES FOR ALL GAMES AT A GLANCE. (8] WHO'S WATCHING? NFL SUNDAY TICKET™ has added 11 MILLION This pushes DIRECTV to a total of new subscribers this season. [6] 19.8 MILLION U.S. subscribers. [7] All out-of-market PROGRAMS [7] Sunday NFL games NFL SUNDAY TICKETTM STARZ® STARZ® offers programming for everyone in the family, from kids to movie lovers. CAMELOT WHO'S WATCHING? ***** With plenty of choices, this is one of the top selections for premium channel programs. [8] 173 MILLION subscribers in U.S. [9] PROGRAMS Camelot Torchwood: Miracle Day STARZ® STARZ® [11] 5) CINEMAX® CINEMAX® is often bundled with HBO. [1] However, Cinemax® is more than capable of standing alone. STRIKE BACK New programs from ALAN BALL and LỤC BESSON aim to change the style of the channel. [1] One of the biggest advantages of this channel is THE ABILITY TO SHOW MORE GRAPHIC CONTENT.0 WHO'S WATCHING? CINEMAX® is available in 12 MILLION subscribers in U.S. [2] more than 50 COUNTRIES. [3] PROGRAMS Max After Strike Dark Back CINEMAX CINEMAX [12] [1] http://www.hbo.com/ [2]http://articles.latimes.com/2011/aug/21/entertainment/la-ca-cinem ax-series-20110821 SOURCES [3]http://www.timewarner.com/our-content/home-box-office/ [4]http://www.hollywoodreporter.com/news/showtime-touts-subscrib er-growth-r-219450 [5]http://www.sho.com/site/schedules/grid.html [6]http://gigaom.com/video/directv-3q-2011/ [7]http://news.yahoo.com/nfl-sunday-ticket-big-draw-directv-3q-121 153909.html [8]http://www.directsattv.com/directv/starz.html [9]http://www.fastcompany.com/1721184/netflix-now-boasts-more-S ubscribers-than-showtime-starz-is-hbo-next [10]http://www.starz.com/originals/camelot/Pages/title.aspx?src=sta rz_mktg&med=referral&cmp=camelot [11]http://www.starz.com/originals/torchwood/Pages/title.aspx?src= starz_mktg&med=referral&cmp=torchwood&cid327 [12]http://www.cinemax.com/