PartyScouter Case Study

C PARTYSCOUTER PARTYSCOUTER PartyScouter helps you avoid wasted nights roaming around NYC trying to find the right party. Their mission is to provide a fun, engaging, and honest nightlife app. BRANDING PartyScouter's founder came to us with a dream. He wanted to build the ultimate tool for finding the best parties in NYC. We began creating his vision and one city slowly turned into the world. FINAL BRAND The fluidity of the scope represents the smooth transitions from party to party, and the subtle color palette in the logo complements the lively blue in the font we have chosen. PartyScouter is vibrant and energetic, much like the user base we are targeting. PARTYSCOUTER USER EXPERIENCE PartyScouter's guiding philosophy is a simple interface optimizing user activity. Rating, uploading real-time content, and adding your own party help develop a direct trustworthy user experience. The userflow is the epitome of the timeless belief content is king. WIRERAMING USER INTERFACE User interfaces have one goal: optimize content and facilitate a remarkable user experience. The framework was simple and lean, much like our design process. The creative and development teams were so invested in this project that any other details were just excess. i!! DESIGN Functionality is perfectly balanced with design aestheticism. Each element of PartyScouter's interface is purposeful yet bold. PARTYSCOUTER The minimalistic color palette is pleasing to the eyeand focuses the user's attention. The graphical elements are simple yet visually compelling. Functionality is fundamental. Less is more. It was our mission to create an uncompromising relevant experience. ENGAGEMENT orry layens Paty Active engagement is key to any community based mobile application. It's more than badges or leveling up. It has to be true to culture. A true user experience is a facilitation of current actions, not a change in behavior. If you want to create something people truly love, see what they are currently doing. What are NYC night goers spending most of their time doing? They are texting their friends to find out how the party is on the other side of the phone or taking selfies if they are satisfied with their current party. So why not unite the two in a live chat. An open forum where users can ask questions and get answers from people actually inside the party. It was beyond a pleasure working with the MP team. The young, no holds barred bunch exuded creativity beyond my wildest measures. It would be hard to find a team more passionate. BLAISE MCNAMEE, FOUNDER OF PARTYSCOUTER THE RESULT MP loves actually solving problems. With this project we streamlined the steps taken in order to find the right party. MP & PartyScouter figured out a way to compress the ton of text messages and questions that comes along with planning a night out. Your night can be full of surprises, finding the right party shouldn't be one of them!