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NYC & London Fashion Weeks

A 1000heads Production NYC O LDN & THE FASHION WEEK INFOGRAPHIC NEW YORK generated more buzz than LONDON 169,698 103,539 TWEETS TWEETS Most Talked About Designers MARC JACOBS BURBERRY * 5361* 4524 VICTORIA BЕСКНАМ tweets tweets 2142 TOPSHOP tweets OSCAR DE LA RENTA 1741 tweets MULBERRY 1909 2578 tweets tweets Most Talked About Celebrities NICKI MINAJ KANYE WEST *3335 * tweets 921 tweets KRISTEN STEWART BEYONCE 2073 1153 PIPPA MIDDLETON tweets ANNA WINTOUR tweets 1584 810 tweets tweets OVERALL MOST TALKED ABOUT DESIGNER: BURBERRY BURBERRY WON OUT WITH AN OUTSTANDING SOCIAL MEDIA STRATEGY THE PRE-CATWALK 'TWEETWALK' BEING AN AWESOME EXAMPLE BURBERRY BUZZ ACROSS LONDON FASHION WEEK: 4000 BURBERRY CATWALK SHOW 3500 3000 2500 2000 1500 1000 500 SEP 16 SEP 17 SEP 18 SEP 19 SEP 20 SEP21 SEP 22 SENTIMENT: NEW WHO WAS FOLLOWERS TALKING? POSITIVE 84% GAINED: 67% NEGATIVE 16% 10,461 TWEETCLOUD: SPRING TODAY Prorsum ARTERTON 33% ACTRESS TWEETWALK AREA Gender Demographics analysing 1593 profiles from 3000 Twitter results BACKSTAGE AMAZING SHOW "Burberry Prorsum ripping off Missoni a little? Disappointing. #LFW" @Operator Deb "Wow only wow. Burberry show was amazing: shoes, coats, frocks, sunglasses, great location in Hyde Park too. Wow. #LFW" @LoveHannahGold OVERALL MOST TALKED ABOUT CELEB: NICKI MINAJ NICKI MINAJ CREATED THE MOST BUZZ ACROSS ANY CELEBRITY, APPEARING ON THE FRONT ROW AT FOUR SEPARATE RUNWAY SHOWS. HER OUTFITS WERE A LITTLE CRAZY. NICKI MINAJ BUZZ AND SHOWS SHE ATTENDED CAROLINA HERRERA 1200 BETSEY JOHNSON 1000 PRABAL GURUNG 800 OSCAR DE 600 LA RENTA 400 200 SEP 8 SEP 9 SEP 10 SEP 11 SEP 12 SEP 13 SEP 14 SEP 15 SEP 16 NEW WHO WAS FOLLOWERS TALKING? GAINED: 62% 99,643 SENTIMENT: 38% POSITIVE 50% Gender Demographics analysing 703 profiles from 1544 Twitter Results NEGATIVE 50% TWEETCLOUD: BARBIE FRONT BETSEY BODY JOHNSON ATTENDS FASHION WINTOUR BLUE ROW ANNA WEEK “Nicki Minaj was defo worst "@billboard: @Nicki Minaj dressed at #NYFW. As much is sitting front row in an as it pains me to say but hello front row at Carolina Herrera!" amazing blue wig #NYFW" @Ruthgardel @OlinaBaby 1000heads says: Burberry stole the social media show, but if you're looking for real offline impact then you need Nicki Minaj Online data gathered & analysed by 1000heads using WOMTrak™ All data courtesy of Twitter. Artwork by Lethal.

NYC & London Fashion Weeks

shared by rmmojado on Jan 24
We’ve had our fair amount of Fashion-week-based work over these past couple of weeks, what with Molly giving her overall analysis of London Fashion Week and our [award-nominated] Nokia account team ...




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