Nordic Video Index - 2015

Arkena Benchmark Report January 2015 Nordic Video Index 2015 Key Findings 45% The computer is still the 25% number one device for 13% watching streaming services Smartphone Computer Tablet Average spending in the 19€ Monthly Nordic households is 19€ / month Average Nordic Household Spending in 2014 Cord cutting is still happening - 10 % of the Nordic households will terminate their cable or satellite subscription within the coming year 2014 2013 14% 13% 12% 29% 7% 10% 7% Vs. 10% 46% 68% Yes Eventually - No Don't know Planning to terminate or downgrade any existing cable or satellite packages in favour of web-TV services within next 12 months 2013 2014 52 % of all streaming 49% 69% users in the Nordics have a subscription 32% streaming service 59% 52% Avg. Total Nordics Nordic streaming users are loyal subscribers - once signed up they don't terminate and sign up again The data consists of 4.055 interviews, across countries Denmark, Sweden, Finland and Norway. Respondees are selected to be representative of the population. The interviews were conducted mid December 2014. Quantitative video data are from the Arkena Analytics platforms, and complies data and trends across from customers on the Arkena CDN, Arkena OVP and Arkena OTT platforms from the same period as the interviews. Not all customer data are included, as not all represent relevant data. A total of 60 million video views are the base for this index. Where percentages add up to more than 100, those surveyed have had the choice of selecting multiple options. Arkena The Arkena Nordic Video Index can be quoted, provided clear mention of Arkena as source. Brought to you by Arkena.com www.nordicvideoindex.com