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The New Audio Study

The New Audio Study Reaching the Spotify listener in Philippines Advertising served user base 2,000+ Respondents 15+ Major Radio Networks Spotify delivers unique audiences N = 558 interviews with Spotify Free users N = 1860 interviews with radio listeners (internet users) Spotify users are younger but well educated Spotify users are more influential and innovative Spotify users travel and spend more than average than radio listeners on average than radio listeners more likely to buy a flight 1.6x during next year At least tertiary level of education: 41% 69% more likely to research for 20% products or services online 1.8x more likely to spend on retail products Radio listeners Spotify free users Spotify provides significant incremental For 15-64YO listeners, Spotify delivers 19.6% reach to all radio incremental weekly reach* stations in Philippines *average across all stations 8% 15% 15% YES FM 101.1 Manila 6% 17% 15% Love Radio Manila DZMB 8% 4% 19% Star FM 6% 5% 18% Magic 89.9 FM 6% 4% 20% Win Radio Unique reach station 6% 4% 20% İFM 93.9 Manila Duplication Unique reach Spotify 5% 4% 19% Monster Radio RX 93.1 FM Segment: 15-64 N = 2050 interviews 6% 2% 21% DWRR 101.9 For Life Manila For listeners 15-24YO, Spotify delivers over 29.4% incremental weekly reach. Spotify is the largest music platform in terms of weekly reach 30% 23% 21% 12% 11% For ages 10% 9% 15-64 iFM 93.9 Manila Star FM LOVE Radio Manila DZMB Win Radio Magic 89.9 FM Spotify (Free) YES FM 101.1 Manila as well as Phillennials N = 2050 interviews Spotify users are digitally ahead Spotify listening is consistent Spotify listeners steadily grow through the day, while radio listeners tune in during the Spotify users are strong social media influencers. commute hours, making Spotify go hand-in-hand with traditional radio spend. 65% 54% 53% Intraday Listening 49% 46% 43% 39% 38% 33% 23% 12-14 14-16 16-18 18-20 20-00 midnight< Likelihood >06 am 06-10 10-12 Using Likelihood Researching for products or services General of using of using multiple devices to Internet internet for TVOD entertainment usage online or news Spotify Free users access internet N = 558 interviews with Spotify Free users Spotify N = 558 interviews with Spotify Free users N = 508 interviews with YES FM 101.1 Manila listeners Radio N = 1860 interviews with radio listeners Spotify. for Brands Spotify & TNS research Spotify.com/brands

The New Audio Study

shared by Persuaders on Mar 24
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Reaching the Spotify listener in Philippines. This infographic highlights the insights of Spotify users in the Philippines. Check out our website for more info: https://persuaders.com.au/ ​ Fo...

Publisher

Allie Sparr

Designer

Serena Schmitz

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Unknown. Add a source

Category

Entertainment
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