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MediaTel UK Connected TV Trends: 2012 Q3

CONNECTED MediaTel product consumer TV & VOD in a multiscreen world Essential for informing your decisions around connected media Unique data from Q3 2012* ConnectedTV Tracker YouGov In conjunction with How we're watching catch-up TV 62% of the UK population are now watching catch-up TV. Of those the following devices have been used, with usage moving from computers to other devices. Arrow denotes trend from Q3 2011 to Q3 2012 TV attached to: games console 12% set-top box 3% cable satellite 27% 17% Internet on a: smartphone connected-TV 10% tablet computer 60% 10% 8% Focus on games consoles 25% 12% of all catch-up games console users are in London and the South East of all adults who watch catch-up TV do so via games consoles 12.3% It's not a young thing... 4.8% 46% 2.4% 8.7% 5.8% 9.8% of all catch-up through games 8.1% 5.6% 12.5% console users are over 35 25% 18-24 24.1% 5.1% 25-34 30.2% * YouGov conducted an online survey using a representative sample of 2,394 adults 18+ in September 2012 Connected Consumer provides access to up-to-date figures and market Infographic by movements across the UK's ever-evolving digital landscape. The Infographics Agency CONNECTED consumer To find out more, email [email protected] or call 020 7420 3252

MediaTel UK Connected TV Trends: 2012 Q3

shared by infographicsagency on Nov 02
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This infographic demonstrates how the UK population is now watching catch-up TV across the different platform options, using data from the latest quarter of MediaTel's Connected TV Tracker survey, in ...




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