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MediaTel UK Connected TV Trends: 2012 Q2

CONNECTED MediaTel product consumer The only single source of viewing, platform and consumer data, updated constantly Essential for informing your decisions around connected media Unique data from Q2 2012* ConnectedTV Tracker YouGov In conjunction with How we're watching catch-up TV 63% of the UK population are now watching catch-up TV. Of those the following devices have been used, with usage moving from computers to other devices. Arrow denotes trend from Q2 2011 to Q2 2012 TV attached to: games console 14% set-top box 3% cable satellite 30% 16% Internet on a: tablet smartphone connected-TV computer 61% %6 Focus on games consoles 9% 8% 21% 14% of all catch-up games console users are in London and the South East of all adults who watch catch-up TV do so via games consoles 8.2% It's not a young thing... 5% 46% 3.7% 12.5% 12.1% 3.4% of all catch-up through games console users are over 35 8.1% 4.8% 10.4% 21% 18-24 22.3% 10.9% 25-34 31.7% * YouGov conducted an online survey using a representative sample of 2088 adults 18+ in May 2012 Infographic by The Infographics Agency Connected Consumer provides access to up-to-date figures and market movements across the UK's ever-evolving digital landscape. CONNECTED consumer To find out more, email or call 020 7420 3252

MediaTel UK Connected TV Trends: 2012 Q2

shared by infographicsagency on Jun 21
This infographic demonstrates how the UK population is now watching catch-up TV across the different platform options, using data from the latest quarter of MediaTel's Connected TV Tracker survey, in ...




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