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The Media Universe

THE MEDIA UNIVERSE We are a world of consumers, exploring an ever-expanding Media Universe, which has seen a revolution akin to a technological big bang. The result is fragmentation for consumers and advertisers alike-making our Universe diverse and full of new opportunities, whether it be how we watch or what we buy. Like space, the possibilities seem endless. Digital devices Advertising Television & connected devices PENETRATION PEOPLE WITH TELEVISIONS DEVICE OWNER SHIP Computer Television $36.9 billion Television One TV Set 86% DVD player 31 M Broadcest v10.3 billion 76% of 278M Internet users are active online Two Sets 64 M Total Ad spending $59.1 billion in the first half of 2012 Four+ Sets 119 M 289 M 56% O Smartphone Video game People own at least one television os market share: 52% Other Print $13.7 bil. Three Sets 75 M $3.0 bil. 56% Radio $3.4 bil. 52% Digital cable of mobile subscribers Internet $2.1 bil. Others - E-Reader 35%% iPhone BlackBerry Magazine $7.6 billion Newspaper $6.1 billion 47% Tablets DVR 17% of connected device owes 33% Satellite 4% 16% IPTV of TV households ONLINE VIDEO TRADITIONAL Tv TIMESHIFTED TV GAME CONSOLE Asians spent the most time watch ing online video, about 10 hours a month during Q2 2012 Women spend more time on average watching Traditional TV, about 153 hours a month. Adults aged 55+ watch the most Traditional TV, more than 196 hours on average every m Hispanics and African Americans spent more time than Whites watch the most Timeshifted TV, more 162 million Americans watched online video in September 2012, averaging 68 hours per person. than 12 hours per month on average. 25-54 years olds spend 14.5 hours on average onth Men spend more time watching video cn the Internet, 6.5 hours on average each month. African-Americans spent more than twice as long as Asians, 202 hours vs. 90.5 hours/month. other groups using a Game Console DAILY TIME SPENT ON TV/DEVICES Individua's aged 2, 2011/2012 season WHAT NETFLIX USERS WATCH DEVICES USED TO ACCESS SOCIAL TOP-5 SHOPPING APPS By time spent, June 2012, smartphones TOP-5 ONLINE VIDEO DESTINATIONS Linique viewers in Sept. 2012, in millions MEDIA 46% Mobile phone Live TV 4 hrs 29 mins 12011 Shopkick 3 hrs. 19 mins. YouTube 136.1 million unique viewers 12012 Ebay 1:04 Yahoo! 37.9 DVR 23 96% -16% Tablet Computer Groupon 0:21 VEVO 37.9 DVD 13 7% Handheld Amazon 0:18 AOL 24.9 53 47 11 19 36 35 E-Reader 3% media device Game 11 console Note: 4. Numbers maynot sum up to 100% due to rounding Internet-enabled TV 4% 4% Gaming console Livingsocial 0:09 Facebook 22.6 Movies Movies & TV equality TV shows

The Media Universe

shared by lswlhn on Nov 13
With rich consumer data, the booklet aims to help readers explore an ever-expanding Media Universe, which has seen a revolution akin to a technological big bang. NOTE: This is designer's preferred version.




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