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Maximizing Audience Engagement

Akamai FASTER FORWARD Maximizing Audience Engagement How Online Video Performance Impacts Viewer Behavior ONLINE VIDEO CONSUMPTION 85% of Internet users watch video online In the U.S., roughly 85% of Internet users now watch video online.' Video will represent 86% of all consumer Internet traffic by 2016.2 23 hrs. of video consumed per viewer every month 10 Billion video ads consumed every month 40 Billion content videos consumed every month THE 2-SECOND RULE: PREVENTING ABANDONMENT 55 50 10 Speed matters. Viewers will start abandoning a video if it takes longer than 2 seconds to begin playing. 45 15 Moreover, another 6% of your audience leaves after additional second of delay. After a 10-second every 40 delay, more than half of your audience has left. 35 30 25 PATIENCE FACTORS... Viewers are willing to wait longer for lengthier videos (like movies) to load, but less tolerant for shorter videos (like highlights). Viewers with faster Internet connections (like broadband) have less patience than viewers with slow connections (like mobile). 4G HD NEWS $2,000,000 For publishers who earn $100,000 per day in advertising, decreased viewing time can translate into nearly $2M in lost annual revenue. BOOSTING ENGAGEMENT: WHAT IMPACTS VIEWING TIME? HD Gbps Buffering Quality Bitrate The Lasting Effect of Video Failure Slow startup times increase abandonment, rebuffering delays decrease viewing time, and video failures push viewers away from a site. Video failures have a negative impact on a brand and can affect future visits Only 8.2% of viewers will return to a site within 24 hours of experiencing a video failure Content providers could lose millions of dollars through lost ad sales and renewals To learn how you can improve video performance and maximize engagement, visit akamai.com/sola 1 http://www.comscore.com/Insights/Press_Releases/2013/6/ comScore_Releases_May_2013_U.S._Online_Video_Rankings 2 http://www.cisco.com/en/US/solutions/collateral/ns341/ ns525/ns537/ns705/ns827/white_paper_c11-481360_ ns827_Networking_Solutions_White_Paper.html ||||

Maximizing Audience Engagement

shared by CaseyKita on Jul 01
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Maximizing Audience Engagement: How Online Video Performance Impacts Viewer Behavior

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