Living with Digital: Wave 8

futuresource LIVING WITH DIGITAL: WAVE 8 CONSULTING A study into connected devices and digital entertainment behaviour This is the eighth report in the "Living with Digital" series from Futuresource looking at device ownership, usage and consumers' digital entertainment behaviour. The themes of this wave are to explore consumer ownership and attitudes towards connected hardware, how consumers are consuming digital entertainment content, how this is impacting existing behaviour and how this has changed since previous Research Sample Base: waves. 1,000 49% UK 1,000 > 1,000 51% 1,000 TABLET USAGES TOP 5 26% LISTEN TO ANY FREE 6% LISTEN TO 55% STILL PURCHASE OR PAID-FOR MUSIC PAID-FOR MUSIC CDs CHECK EMAILS 85% OTHER KEY USES STREAMING SERVICE STREAMING SERVICES TAKE PHOTOS 78% MESSAGE 76% WAT CH VDEO CONTENT 59% GENERAL WEB SURFING 66% LISTEN TO MUSIC 43% SOCIAL NETWORKING 66% 28% HAVE DOWNLOADED A MUSIC TRACK OR ALBUM IN THE LAST SIX MONTHS CONNECTED TO THE INTERNET? XBOX ONE = 81% = 74% PLAYSTATION 4 = 88% PLAYSTATION 3 = 71% 66% OF CONNE CTED GAMES CONSOLE 73% OF NETFLIX XBOX 360 OWNERS HAVE NOT DOWNLOADED NETFLIX SUBSCRIBERS TAKE PAY-TV 58% OF UK PAID-FOR CONTENT IN THE LAST SIX MONTHS RESPONDENTS HAVE A PAID-FOR FULL GAME 17% DOWNLOAD 40% OF UK RESPONDENTS PAY-TV SUBSCRIPTION PAID-FOR ADDITIONAL CONTENT RELATING TO A GAME 15% Nintendo HAVE AN AWARENESS PAID-FOR FILM OR TV SHOW 4% OF 4K/UHD TV WATCHED VIDEO FOR FREE 19% USA TABLET USAGES 47% LISTEN TO ANY FREE 5% LISTEN TO 39% STILL PURCHASE TOP 5 OR PAID-FOR MUSIC PAID-FOR MUSIC CDs CHECK EMAILS 79% STREAMING SERVICE STREAMING SERVICES GENERAL WEB SURFING 74% OTHER KEY USES PLAY GAMES 69% WAT CH VIDEO CONTENT 59% DOWNLOAD/USE APPS 61% LISTEN TO MUSIC 47% SOCIAL NETWORKING 60% 29% HAVE DOWNLOADED A MUSIC TRACK OR ALBUM IN THE LAST SIX MONTHS CONNECTED TO THE INTERNET? XBOX ONE ХвOX 360 PLAYSTATION 4 = 74% = 77% 77% OF NETFLIX = 72% 6 3% OF CONNECTED GAMES CONSOLE OWNERS HAVE NOT DOWNLOADED NETFLIX SUBSCRIBERS TAKE PAY-TV PAID-FOR CONTENT IN THE 80% OF US PLAYSTATION 3 = 73% LAST SIX MONTHS RESPONDENTS HAVE A | PAID-FOR FULL GAME 20% DOWNLOAD 33% OF US RESPONDENTS PAY-TV SUBSCRIPTION | PAID-FOR ADDITIONAL CONTENT RELATING TO A GAME 15% Nintendo HAVE AN AWARENESS PAID-FOR FILM OR TV SHOW 5% OF 4K/UHD TV WATCHED VIDEO FOR FREE 24% Visit the Futuresource website to find out more about the new Living with Digital: Wave 8 report or to make a purchase. www.futuresource-consulting.com Futuresource Consulting is a specialist research and knowledge-based consulting company, providing organisations with insight into consumer electronics, entertainment content and distribution, education technology, print and imaging, professional display technologies, broadcast equipment, optical disc manufacturing and data storage. © Futuresource Consulting, May 2014