How You’re Changing Your Favorite Sitcom Into a Social Phenomenon

How You're Changing your Favorite Siteom into a Social Phenomenon It used to be that people would curl up on the -42% couch to watch their favorite television shows while focusing on nothing else but the story. With more and more people utilizing social media and surfing the web, it is common to see fans interweaving social platforms with their favorite television shows. of Americans watch television while surfing the web on their laptops, tablets and smartphones. Social + TV Stats Network executives obtain data gathered from companies that measure TV ratings for a variety of reasons; one of the major topics in today's research is the tracking of social influences on television to dețermine. I Just Who is Social? I | Social media gender makeup What generations are talking "TV in social media? 2 45% Ages 50+ Male 31% 55% Female Ages 25 to 35 27% When are they talking? Up to 18 years 12% * Television online chatter is highest mid-week What are they talking about? [2] * It also peaks as a show's premiere approaches and during the final months of the season. @FINAL MONTH winning voting jadging Television, Trending and Twitter Twitter has become one of the primary social media outlets people use to engage with television shows. In fact, 50% of Twitter users that do engage with shows, discuss the show they're watching in real-time. [3] Tweeting Trends 62% * Viewers are highly likely said they tweet before the show airs to tweet about their 47% favorite programs before, during and after the show. B after the show 69% admit they tweet during the show estrongly celebrity focused * Twitter users are - 구 0 % Hi @celebs retweeted celebrities Hi @fans 68% replied "@celebs" Why Tweet and Watch? 68% tweet to keep 77% ows the on social network users tweet to tell fviends what they're watehing the air B Live Trending Example * 2010 Academy Awards ieft Farrah Fawcett off the * Within a few minutes, her name was at the top of Twitter's real-time "In Memoriam" tribute 14) "frending topic" Twitter trending topic list * Farrah Fawcett The Most "Social" Shows Is your favorite television program on the list of most "social" shows? I The Top 10 s * Guide.com fracked television episode hectook "likes NCIS American Idol Criminal Minds Glee House and comments to determine the top 10 social shows of the 2010-11 season. * Its no coincidence that with the exception of Smallville, the other 9 Law & Smallville Order SVU Fringe Bones Castle shows were renewed for, the next TV season 131 Happy Stats for "Glee" * Fox's "Glee" is the top TV show for social impressions on platforms like Facèbook and Twitter. * Closest competitor "Two and a Half Men" * Glee averages about 82.4 million recognitions * Averages 45.7 million recognitions The Power of Social Media Need more proof of social media's power over television? Here's a look at a few examples of the merging of social media and television. Howard Stern "Lures" Viewers from Hhe Grammys *In tandem with the 2011 Grammy Awards, Howard Stern tweeted non-stop about HBO's re-airing of "Private Parts" (1) Watch @HBO нВо НВо НВо * Surprisingly, this resulted in some viewers moving to HB0 to actually tune in. This got the attention of TV networks because of the instant response. "The Game" Beats Competition| * BET's "The Game" drew 7 million+ yiewers thanks to fevered, online talk The Game BET o TUESDAYS 10P/9C Online Chatter |TTI- ther Social Media Tactics on TV * Online viewing parties for "The Real Housewives" reality-show series gave them a 10% vatings boost. 10% Television and social media are coming together in full force. Trends on Twitter, discussions on Facebook, and blog commentary have all become the new "water cooler chatter" for TV show discussions. The results are clear, shows can thrive or fade due to the real-time power of social media interaction. Sources: [1]http://www.nytimes.com/2011/02/21/business/media/21watercooler.html?pagewanted=all [2]http://econsultancy.com/us/blog/8135-nielsen-looks-at-social-media-and-television [3]http://www.marketingcharts.com/direct/tweeters-more-engaged-with-tv-shows-18253/ [4]http://www.time.com/time/magazine/article/0,9171,1971444,00.html#ixzz10NhS4TA8