How Social Media makes or breaks a movie

SOCIAL INFLUENCE



HOW FILMS FANS CAN MAKE OR BREAK A MOVIE





PEOPLE WHO WATCH FILMS HAVE AN OPINION

AND THEY WANT TO SHARE IT



= INFLUENCE





45% POST ABOUT WHAT THEY'RE WATCHING IN THEATERS



72% POST ABOUT MOVIES AFTER WATCHING A FILM



1 IN 3 CONNECTED 18-34

CONSUMERS SAW A BUY HALF

MOVIE IN A THEATER OF ALL MOVIE

BECAUSE OF SOMETHING TICKETS SOLD

THEY READ ON A

SOCIAL NETWORK





MALES 25-39

WERE THE DOMINANT FREQUENT MOVIEGOER CATEGORY IN 2011 56% BELIEVE

SOCIAL MEDIA PLAYS

AN IMPORTANT ROLE

IN MAKING

ENTERTAINMENT-

RELATED DECISIONS









UNDERSTANDING



HOW THE PUBLIC PERCEIVES A SPECIFIC MOVIE CAN

HELP STUDIOS DECIDE WHICH FILMS TO MAKE IN THE FUTURE





HOLLYWOOD

STUDIOS USE SOCIAL NETWORKS LIKE TWITTER, YOUTUBE AND FACEBOOK

TO RUN OUTBOUND MARKETING CAMPAINS (AND ADJUST AD SPEND, ACCORDINGLY)



FACEBOOK SOCIAL MEDIA

SOCIAL MEDIA PROVIDES BUZZ

INSTANT FEEDBACK CAN DICTATE THE

AND REAL-TIME ANALYTICS FOR STUDIOS SUCCESS OF A FILM

TO GAUGE AUDIENCE SENTIMENT. BEFORE OR AFTER

IT IS RELEASED.







TODAY MOVIE GOERS ARE DIFFERENT

THEY ARE ALWAYS CONNECTED



THEY ARE THE CHAMPIONS OF THE

NEW HYPER-CONNECTED WORLD



THEY ARE ENGAGED SHARING

AND INFLUENCES







33% OF MOVIEGOERS MAKE THEIR

DECISION TO SEE A FILM

BEFORE

THE TV CAMPAIGN EVEN STARTS



74% OF PEOPLE LIKE TO SHARE THEIR OPINION ABOUT MOVIES WITH OTHERS



55% OF MOVIEGOERS TEXT DURING A MOVIE



33% TRUST THEIR FRIENDS OPINIONS ABOUT A FILM MORE THAN THEIR OWN





MOVIE STUDIOS RELY ON EARLY VIEWERS

TO CREATE BUZZ THROUGH

BLOG POSTS AND ONLINE COMMENTS.





#FILMFANS REVIEWS FOR FANS BY FANS #FilmFans

twitter.com/wearefilmfans

www.facebook.com/filmfans * SOCIAL INFLUENCE * HOW FILM FANS CAN MAKE OR BREAK A MOVIE PEOPLE WHO WATCH FILMS HAVE AN OPINION AND THEY WANT TO SHARE IT = INFLUENCE’ 45% 72%0 POST ABOUT WHAT THEY'RE WATCHING IN THEATERS ABOUT MOVIES AFTER WATCHING A FILM obhfo bbfo lbfo 1 IN 31 18-3A atbfo bbfo lbfo CONNECTED CONSUMERS SAW A BUY HALF MOVIE IN A THEATER BECAUSE OF SOMETHING THEY READ ON A SOCIAL NETWORK 02002 OF ALL MOVIE TICKETS SOLD MALES 25-39 YRS OLD 56% WERE THE DOMINANT FREQUENT MOVIEGOER CATEGORY IN 2011 BELIEVE SOCIAL MEDIA PLAYS AN IMPORTANT ROLE IN MAKING ENTERTAINMENT- RELATED DECISIONS * UNDERSTANDING * HOW THE PUBLIC PERCEIVES A SPECIFIC MOVIE CAN HELP STUDIOS DECIDE WHICH FILMS TO MAKE IN THE FUTURE You HOLLYWOOD You Tuba STUDIOS USE SOCIAL NETWORKS LIKE TWITTER, YOUTUBE AND FACEBOOK TO RUN OUTBOUND MARKETING CAMPAIGNS (AND ADJUST AD SPEND,ACCORDINGLY) facebook O SOCIAL MEDIA PROVIDES SOCIAL MEDIA INSTANT FEEDBACK CAN DICTATE THE SUCCESS OF A FILM AND REAL-TIME ANALYTICS FOR STUDIOS TO GAUGE AUDIENCE SENTIMENT. BEFORE OR AFTER IT IS RELEASED." TODAY MOVIE GOERS ARE DIFFERENT THEY ÄRE ALWAYS CONNECTED THEY ARE THE CHAMPIONS OF THE NEW HYPER-CONNECTED WORLD THEY ARE ENGAGED SHARING AND INFLUENCING OF MOVIEGOERS MAKE THEIR DECISION TO SEE A FILM 33% BEFORE THE TV CAMPAIGN EVEN STARTS. 74% OF PEOPLE LIKE TO SHARE THEIR OPINION ABOUT MOVIES WITH OTHERS OF MOVIEGOERS TEXT DURING A MOVIE 55% 33° TRUST % THEIR FRIENDS OPINIONS ABOUT A FILM MORE THAN THEIR OWN www. MOVIE STUDIOS RELY ON EARLY VIEWERS TO CREATE BUZZ THROUGH BLOG POSTS AND ONLINE COMMENTS. #FILMFANS #FilmFans REVIEWS FOR FANS BY FANS twitter.com/wearefilmfans www.facebook.com/filmfans