Transcript

How Passionate Fans Amplify Brands

HOW FANS A MPLIFY THE BRANDS THEY LOVE ON YOUTUBE YouTube is now 1 billion users strong and those users are driving value for brands like never before. From creating video product reviews and how-to's to "unboxing" videos of products that they love, consumers are becoming active participants in the brand discussion more than ever. FOR MANY BRANDS their fan-uploaded videos outnumber their officially-uploaded videos by a magnitude of: 10 to 1 REVIEWS More and more, fans are using YouTube as the place for pre and post-purchase discussions, especially with cosmetics. EXAMPLE URBAN DECAY REVIEWS 99% Percentage of Urban Decay video views generated by fan-uploaded content fan video views 99% fan-uploaded videos 931,297,657 vs. 634,897 52,334 videos from fans 17 videos from Urban Decay UPLOADS: official video views You Tube DID YOU There are over 5,700 Urban Decay reviews KNOW? on YouTube vs. only 1,700 on Amazon. ***** amazoncom UNBOXING Loyal fans record themselves unboxing their latest purchase, which serves as an instant review and in-depth look at the product. EXAMPLE NIKE SOCCER SHOE REVIEWS 91% Percentage of Nike Soccer unboxing video views generated by fan-uploaded content fan video views 99% fan-uploaded videos 26,252,665 4,048 videos from fans 2 videos from Nike Soccer UPLOADS: vs. 2,586,281 official video views DID YOU Nike Soccer's ratio of fan likes to dislikes is 17:1, KNOW? one of the best of any brand on YouTube. HOW-TO'S Fans create tutorials and how-to's for the products they love. People increasingly are turning to YouTube for tips and tricks on how to maximize the use of recently purchased products. EXAMPLE ADOBE PHOTOSHOP INSTRUCTIONAL HOW-TO'S 93% Percentage of Adobe Photoshop how-to video views generated by fan-uploaded content fan video views 115,619,227 vs. 8,943,226 98% fan-uploaded videos 12,610 videos from fans 269 videos from Adobe Photoshop UPLOADS: official video views DID YOU Over 891 years worth of fan-created Adobe Photoshop KNOW? how-to videos have been watched on YouTube to date. COMMERCIALS Fans don't just passively watch a commercial anymore; they show their support by uploading it to YouTube and sharing it with their friends. EXAMPLE APPLE COMMERCIALS & PARODIES 92% Percentage of Apple commercial and parody video views generated by fan uploaded content fan video views 133,761,918 vs. 11,282,273 99% fan-uploaded videos UPLOADS: 11,064 videos from fans 12 videos from Apple official video views DID YOU The 133 million views generated from fan-uploaded Apple commercials equate to approximately $9.3 Million in YouTube KNOW? TrueView advertising (based on YouTube benchmarks). Data Sources: ZEFR Inception, You Tube, and Amazon. ZEFR All data collected through June 1oth, 2013. For more information on ZEFR BrandID, please visit http://www.zefr.com/brandID

How Passionate Fans Amplify Brands

shared by lesliecheng on Nov 05
406 views
0 shares
0 comments
This infographic was designed through for a startup called ZEFR, the "dominant platform for Enterprise on YouTube." They requested an infographic to go side-by-side with their new program, BrandID tha...

Publisher

ZEFR

Category

Entertainment
Did you work on this visual? Claim credit!

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size