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How Passionate Fans Amplify Brands

HOW FANS A MPLIFY THE BRANDS THEY LOVE ON YOUTUBE YouTube is now 1 billion users strong and those users are driving value for brands like never before. From creating video product reviews and how-to's to "unboxing" videos of products that they love, consumers are becoming active participants in the brand discussion more than ever. FOR MANY BRANDS their fan-uploaded videos outnumber their officially-uploaded videos by a magnitude of: 10 to 1 REVIEWS More and more, fans are using YouTube as the place for pre and post-purchase discussions, especially with cosmetics. EXAMPLE URBAN DECAY REVIEWS 99% Percentage of Urban Decay video views generated by fan-uploaded content fan video views 99% fan-uploaded videos 931,297,657 vs. 634,897 52,334 videos from fans 17 videos from Urban Decay UPLOADS: official video views You Tube DID YOU There are over 5,700 Urban Decay reviews KNOW? on YouTube vs. only 1,700 on Amazon. ***** amazoncom UNBOXING Loyal fans record themselves unboxing their latest purchase, which serves as an instant review and in-depth look at the product. EXAMPLE NIKE SOCCER SHOE REVIEWS 91% Percentage of Nike Soccer unboxing video views generated by fan-uploaded content fan video views 99% fan-uploaded videos 26,252,665 4,048 videos from fans 2 videos from Nike Soccer UPLOADS: vs. 2,586,281 official video views DID YOU Nike Soccer's ratio of fan likes to dislikes is 17:1, KNOW? one of the best of any brand on YouTube. HOW-TO'S Fans create tutorials and how-to's for the products they love. People increasingly are turning to YouTube for tips and tricks on how to maximize the use of recently purchased products. EXAMPLE ADOBE PHOTOSHOP INSTRUCTIONAL HOW-TO'S 93% Percentage of Adobe Photoshop how-to video views generated by fan-uploaded content fan video views 115,619,227 vs. 8,943,226 98% fan-uploaded videos 12,610 videos from fans 269 videos from Adobe Photoshop UPLOADS: official video views DID YOU Over 891 years worth of fan-created Adobe Photoshop KNOW? how-to videos have been watched on YouTube to date. COMMERCIALS Fans don't just passively watch a commercial anymore; they show their support by uploading it to YouTube and sharing it with their friends. EXAMPLE APPLE COMMERCIALS & PARODIES 92% Percentage of Apple commercial and parody video views generated by fan uploaded content fan video views 133,761,918 vs. 11,282,273 99% fan-uploaded videos UPLOADS: 11,064 videos from fans 12 videos from Apple official video views DID YOU The 133 million views generated from fan-uploaded Apple commercials equate to approximately $9.3 Million in YouTube KNOW? TrueView advertising (based on YouTube benchmarks). Data Sources: ZEFR Inception, You Tube, and Amazon. ZEFR All data collected through June 1oth, 2013. For more information on ZEFR BrandID, please visit

How Passionate Fans Amplify Brands

shared by lesliecheng on Nov 05
This infographic was designed through for a startup called ZEFR, the "dominant platform for Enterprise on YouTube." They requested an infographic to go side-by-side with their new program, BrandID tha...




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