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how does a viewer select media content to watch? Part 3, today

THE DECISION DISTILLERY-part III A movie viewer's journey today HOW PEOPLE ENDED UP WATCHING HARRY POTTER IN THE 2010s Tubes of Influential Sources 34 M External influences trigger the decision-making process people watched the "HP and the Deathly Hallows" trailer on YOUTUBE friend's opinion www TV guide web TV film review friend's post radio ad viewing schedule movie trailers "water cooler" radio latest trailers online trailers at the movie theatre talk show colleague's advice The Serendipity Funnel The viewer starts to subconsciously gather information INTEREST CHEMICAL REACTION "Iwant toknow more about HP (Harry Potter)" read about HP on Twitter The Awareness Repository read an article about HP The collected information mixes with the viewer's curiosity. Will it spark a chemical reaction? hear about HP on the radio see that HP is playing at the movie theatre watch the HP trailer on YouTube NO INTEREST NOT talk to a friend who watched HP CHEMICAL REACTION INTERESTED IST see the HP trailer on TV DECISION POINT THE FIRE OF NO CURIOSITY VIEWING The Decision Reaction I CAN'T WAIT I WANT TO ANY LONGER! WATCH Τ! INTEREST WHEN LEVEL The Internet has increased the amount of available content, making the decision process even more complex 5.2 6 M MOVIES watched per person in U.S. THEATRES in 2011 ILLEGAL DOWNLOADS AT THE of "HP and the Deathly MOVIE THEATRE Hallows" in 2011 WHERE ONLINE 61% of MOVIES streamed in the U.S. via NETFLIX in February 2011 possible movies possible friends LET'S GO TO THE MOVIES TONIGHT! possible viewing times possible theatres AGREEMENT FOUND available movies НР CHOSEN YES, I LIKE IT TRY TO WATCH HP CRASH WHAT TO TEST WATCH The Viewing Concoction possible TV possible programs TV channels Movie time! The final selection is based on the information collected combined with the decisions made during the distillation process THEATRE VIEWING $7.99 COST of A MONTHLY NETFLIX subscription in 2012 CRASH TEST YES, I LIKE IT www WEB STREAMING NO VIEWING TV VIEWING New Tubes of Influence After watching a great movie, the viewer now becomes an influencer "water cooler" social network 97.3% friends TWITTER's ability to accurately predict opening weekend BOX OFFICE sales nurun www.nurun.com SOURCES - "Netflix by the numbers" infography by Gigaom -gigaom.com - You Tube - youtube.com - "How much does Netflix cost?" by Netflix - netflix.com - Torrentfreak - torrentfreak.com - HP Labs - http://arxiv.org/abs/1003.5699 - UNESCO Institute for Statistics THE NURUN LAB IS AN R&D CENTRE THAT EXAMINES CONSUMER ADOPTION OF DIGITAL TECHNOLOGY. WHILE RESEARCHING TV RITUALS, WE BECAME INTERESTED IN HOW A VIEWER SELECTS A PROGRAM TO WATCH.CONFRONTED BY THE COMPLEXITY OF THE CURRENT MEDIA LANDSCAPE, WECREATED THREE CONSUMER JOURNEY MAPS TO COMPARE: - THE LIMITED ACCESS TO CONTENT IN THE 1930s - THE EXPLOSION OF TV CONTENT INTHE 1970s - THE PROLIFERATION OF THE INTERNET IN THE 2010s Infographic by the O lab SO GO AHEAD...COMPARE AND CONTRAST FOR YOURSELF. I MIGHT WATCH HP IF THE OPPORTUNITY O O 00 PRESENTS ITSELF LET'S HAVE A TV NIGHT! wwww LET'S WATCH A MOVIE ONLINE! NO, I DON'T LIKE IT ANOTHER social network MOVIE CHOSEN I'LL WAIT UNTIL IT'S RELEASED HP IS PLAYING! "Let's watch it" ON DVD OR TV ANOTHER MOVIE CHOSEN NO, I DON'T LIKE IT ONLINE friends AT HOME press THE DECISION DISTILLERY-part III A movie viewer's journey today HOW PEOPLE ENDED UP WATCHING HARRY POTTER IN THE 2010s Tubes of Influential Sources 34 M External influences trigger the decision-making process people watched the "HP and the Deathly Hallows" trailer on YOUTUBE friend's opinion www TV guide web TV film review friend's post radio ad viewing schedule movie trailers "water cooler" radio latest trailers online trailers at the movie theatre talk show colleague's advice The Serendipity Funnel The viewer starts to subconsciously gather information INTEREST CHEMICAL REACTION "Iwant toknow more about HP (Harry Potter)" read about HP on Twitter The Awareness Repository read an article about HP The collected information mixes with the viewer's curiosity. Will it spark a chemical reaction? hear about HP on the radio see that HP is playing at the movie theatre watch the HP trailer on YouTube NO INTEREST NOT talk to a friend who watched HP CHEMICAL REACTION INTERESTED IST see the HP trailer on TV DECISION POINT THE FIRE OF NO CURIOSITY VIEWING The Decision Reaction I CAN'T WAIT I WANT TO ANY LONGER! WATCH Τ! INTEREST WHEN LEVEL The Internet has increased the amount of available content, making the decision process even more complex 5.2 6 M MOVIES watched per person in U.S. THEATRES in 2011 ILLEGAL DOWNLOADS AT THE of "HP and the Deathly MOVIE THEATRE Hallows" in 2011 WHERE ONLINE 61% of MOVIES streamed in the U.S. via NETFLIX in February 2011 possible movies possible friends LET'S GO TO THE MOVIES TONIGHT! possible viewing times possible theatres AGREEMENT FOUND available movies НР CHOSEN YES, I LIKE IT TRY TO WATCH HP CRASH WHAT TO TEST WATCH The Viewing Concoction possible TV possible programs TV channels Movie time! The final selection is based on the information collected combined with the decisions made during the distillation process THEATRE VIEWING $7.99 COST of A MONTHLY NETFLIX subscription in 2012 CRASH TEST YES, I LIKE IT www WEB STREAMING NO VIEWING TV VIEWING New Tubes of Influence After watching a great movie, the viewer now becomes an influencer "water cooler" social network 97.3% friends TWITTER's ability to accurately predict opening weekend BOX OFFICE sales nurun www.nurun.com SOURCES - "Netflix by the numbers" infography by Gigaom -gigaom.com - You Tube - youtube.com - "How much does Netflix cost?" by Netflix - netflix.com - Torrentfreak - torrentfreak.com - HP Labs - http://arxiv.org/abs/1003.5699 - UNESCO Institute for Statistics THE NURUN LAB IS AN R&D CENTRE THAT EXAMINES CONSUMER ADOPTION OF DIGITAL TECHNOLOGY. WHILE RESEARCHING TV RITUALS, WE BECAME INTERESTED IN HOW A VIEWER SELECTS A PROGRAM TO WATCH.CONFRONTED BY THE COMPLEXITY OF THE CURRENT MEDIA LANDSCAPE, WECREATED THREE CONSUMER JOURNEY MAPS TO COMPARE: - THE LIMITED ACCESS TO CONTENT IN THE 1930s - THE EXPLOSION OF TV CONTENT INTHE 1970s - THE PROLIFERATION OF THE INTERNET IN THE 2010s Infographic by the O lab SO GO AHEAD...COMPARE AND CONTRAST FOR YOURSELF. I MIGHT WATCH HP IF THE OPPORTUNITY O O 00 PRESENTS ITSELF LET'S HAVE A TV NIGHT! wwww LET'S WATCH A MOVIE ONLINE! NO, I DON'T LIKE IT ANOTHER social network MOVIE CHOSEN I'LL WAIT UNTIL IT'S RELEASED HP IS PLAYING! "Let's watch it" ON DVD OR TV ANOTHER MOVIE CHOSEN NO, I DON'T LIKE IT ONLINE friends AT HOME press THE DECISION DISTILLERY-part III A movie viewer's journey today HOW PEOPLE ENDED UP WATCHING HARRY POTTER IN THE 2010s Tubes of Influential Sources 34 M External influences trigger the decision-making process people watched the "HP and the Deathly Hallows" trailer on YOUTUBE friend's opinion www TV guide web TV film review friend's post radio ad viewing schedule movie trailers "water cooler" radio latest trailers online trailers at the movie theatre talk show colleague's advice The Serendipity Funnel The viewer starts to subconsciously gather information INTEREST CHEMICAL REACTION "Iwant toknow more about HP (Harry Potter)" read about HP on Twitter The Awareness Repository read an article about HP The collected information mixes with the viewer's curiosity. Will it spark a chemical reaction? hear about HP on the radio see that HP is playing at the movie theatre watch the HP trailer on YouTube NO INTEREST NOT talk to a friend who watched HP CHEMICAL REACTION INTERESTED IST see the HP trailer on TV DECISION POINT THE FIRE OF NO CURIOSITY VIEWING The Decision Reaction I CAN'T WAIT I WANT TO ANY LONGER! WATCH Τ! INTEREST WHEN LEVEL The Internet has increased the amount of available content, making the decision process even more complex 5.2 6 M MOVIES watched per person in U.S. THEATRES in 2011 ILLEGAL DOWNLOADS AT THE of "HP and the Deathly MOVIE THEATRE Hallows" in 2011 WHERE ONLINE 61% of MOVIES streamed in the U.S. via NETFLIX in February 2011 possible movies possible friends LET'S GO TO THE MOVIES TONIGHT! possible viewing times possible theatres AGREEMENT FOUND available movies НР CHOSEN YES, I LIKE IT TRY TO WATCH HP CRASH WHAT TO TEST WATCH The Viewing Concoction possible TV possible programs TV channels Movie time! The final selection is based on the information collected combined with the decisions made during the distillation process THEATRE VIEWING $7.99 COST of A MONTHLY NETFLIX subscription in 2012 CRASH TEST YES, I LIKE IT www WEB STREAMING NO VIEWING TV VIEWING New Tubes of Influence After watching a great movie, the viewer now becomes an influencer "water cooler" social network 97.3% friends TWITTER's ability to accurately predict opening weekend BOX OFFICE sales nurun www.nurun.com SOURCES - "Netflix by the numbers" infography by Gigaom -gigaom.com - You Tube - youtube.com - "How much does Netflix cost?" by Netflix - netflix.com - Torrentfreak - torrentfreak.com - HP Labs - http://arxiv.org/abs/1003.5699 - UNESCO Institute for Statistics THE NURUN LAB IS AN R&D CENTRE THAT EXAMINES CONSUMER ADOPTION OF DIGITAL TECHNOLOGY. WHILE RESEARCHING TV RITUALS, WE BECAME INTERESTED IN HOW A VIEWER SELECTS A PROGRAM TO WATCH.CONFRONTED BY THE COMPLEXITY OF THE CURRENT MEDIA LANDSCAPE, WECREATED THREE CONSUMER JOURNEY MAPS TO COMPARE: - THE LIMITED ACCESS TO CONTENT IN THE 1930s - THE EXPLOSION OF TV CONTENT INTHE 1970s - THE PROLIFERATION OF THE INTERNET IN THE 2010s Infographic by the O lab SO GO AHEAD...COMPARE AND CONTRAST FOR YOURSELF. I MIGHT WATCH HP IF THE OPPORTUNITY O O 00 PRESENTS ITSELF LET'S HAVE A TV NIGHT! wwww LET'S WATCH A MOVIE ONLINE! NO, I DON'T LIKE IT ANOTHER social network MOVIE CHOSEN I'LL WAIT UNTIL IT'S RELEASED HP IS PLAYING! "Let's watch it" ON DVD OR TV ANOTHER MOVIE CHOSEN NO, I DON'T LIKE IT ONLINE friends AT HOME press THE DECISION DISTILLERY-part III A movie viewer's journey today HOW PEOPLE ENDED UP WATCHING HARRY POTTER IN THE 2010s Tubes of Influential Sources 34 M External influences trigger the decision-making process people watched the "HP and the Deathly Hallows" trailer on YOUTUBE friend's opinion www TV guide web TV film review friend's post radio ad viewing schedule movie trailers "water cooler" radio latest trailers online trailers at the movie theatre talk show colleague's advice The Serendipity Funnel The viewer starts to subconsciously gather information INTEREST CHEMICAL REACTION "Iwant toknow more about HP (Harry Potter)" read about HP on Twitter The Awareness Repository read an article about HP The collected information mixes with the viewer's curiosity. Will it spark a chemical reaction? hear about HP on the radio see that HP is playing at the movie theatre watch the HP trailer on YouTube NO INTEREST NOT talk to a friend who watched HP CHEMICAL REACTION INTERESTED IST see the HP trailer on TV DECISION POINT THE FIRE OF NO CURIOSITY VIEWING The Decision Reaction I CAN'T WAIT I WANT TO ANY LONGER! WATCH Τ! INTEREST WHEN LEVEL The Internet has increased the amount of available content, making the decision process even more complex 5.2 6 M MOVIES watched per person in U.S. THEATRES in 2011 ILLEGAL DOWNLOADS AT THE of "HP and the Deathly MOVIE THEATRE Hallows" in 2011 WHERE ONLINE 61% of MOVIES streamed in the U.S. via NETFLIX in February 2011 possible movies possible friends LET'S GO TO THE MOVIES TONIGHT! possible viewing times possible theatres AGREEMENT FOUND available movies НР CHOSEN YES, I LIKE IT TRY TO WATCH HP CRASH WHAT TO TEST WATCH The Viewing Concoction possible TV possible programs TV channels Movie time! The final selection is based on the information collected combined with the decisions made during the distillation process THEATRE VIEWING $7.99 COST of A MONTHLY NETFLIX subscription in 2012 CRASH TEST YES, I LIKE IT www WEB STREAMING NO VIEWING TV VIEWING New Tubes of Influence After watching a great movie, the viewer now becomes an influencer "water cooler" social network 97.3% friends TWITTER's ability to accurately predict opening weekend BOX OFFICE sales nurun www.nurun.com SOURCES - "Netflix by the numbers" infography by Gigaom -gigaom.com - You Tube - youtube.com - "How much does Netflix cost?" by Netflix - netflix.com - Torrentfreak - torrentfreak.com - HP Labs - http://arxiv.org/abs/1003.5699 - UNESCO Institute for Statistics THE NURUN LAB IS AN R&D CENTRE THAT EXAMINES CONSUMER ADOPTION OF DIGITAL TECHNOLOGY. WHILE RESEARCHING TV RITUALS, WE BECAME INTERESTED IN HOW A VIEWER SELECTS A PROGRAM TO WATCH.CONFRONTED BY THE COMPLEXITY OF THE CURRENT MEDIA LANDSCAPE, WECREATED THREE CONSUMER JOURNEY MAPS TO COMPARE: - THE LIMITED ACCESS TO CONTENT IN THE 1930s - THE EXPLOSION OF TV CONTENT INTHE 1970s - THE PROLIFERATION OF THE INTERNET IN THE 2010s Infographic by the O lab SO GO AHEAD...COMPARE AND CONTRAST FOR YOURSELF. I MIGHT WATCH HP IF THE OPPORTUNITY O O 00 PRESENTS ITSELF LET'S HAVE A TV NIGHT! wwww LET'S WATCH A MOVIE ONLINE! NO, I DON'T LIKE IT ANOTHER social network MOVIE CHOSEN I'LL WAIT UNTIL IT'S RELEASED HP IS PLAYING! "Let's watch it" ON DVD OR TV ANOTHER MOVIE CHOSEN NO, I DON'T LIKE IT ONLINE friends AT HOME press THE DECISION DISTILLERY-part III A movie viewer's journey today HOW PEOPLE ENDED UP WATCHING HARRY POTTER IN THE 2010s Tubes of Influential Sources 34 M External influences trigger the decision-making process people watched the "HP and the Deathly Hallows" trailer on YOUTUBE friend's opinion www TV guide web TV film review friend's post radio ad viewing schedule movie trailers "water cooler" radio latest trailers online trailers at the movie theatre talk show colleague's advice The Serendipity Funnel The viewer starts to subconsciously gather information INTEREST CHEMICAL REACTION "Iwant toknow more about HP (Harry Potter)" read about HP on Twitter The Awareness Repository read an article about HP The collected information mixes with the viewer's curiosity. Will it spark a chemical reaction? hear about HP on the radio see that HP is playing at the movie theatre watch the HP trailer on YouTube NO INTEREST NOT talk to a friend who watched HP CHEMICAL REACTION INTERESTED IST see the HP trailer on TV DECISION POINT THE FIRE OF NO CURIOSITY VIEWING The Decision Reaction I CAN'T WAIT I WANT TO ANY LONGER! WATCH Τ! INTEREST WHEN LEVEL The Internet has increased the amount of available content, making the decision process even more complex 5.2 6 M MOVIES watched per person in U.S. THEATRES in 2011 ILLEGAL DOWNLOADS AT THE of "HP and the Deathly MOVIE THEATRE Hallows" in 2011 WHERE ONLINE 61% of MOVIES streamed in the U.S. via NETFLIX in February 2011 possible movies possible friends LET'S GO TO THE MOVIES TONIGHT! possible viewing times possible theatres AGREEMENT FOUND available movies НР CHOSEN YES, I LIKE IT TRY TO WATCH HP CRASH WHAT TO TEST WATCH The Viewing Concoction possible TV possible programs TV channels Movie time! The final selection is based on the information collected combined with the decisions made during the distillation process THEATRE VIEWING $7.99 COST of A MONTHLY NETFLIX subscription in 2012 CRASH TEST YES, I LIKE IT www WEB STREAMING NO VIEWING TV VIEWING New Tubes of Influence After watching a great movie, the viewer now becomes an influencer "water cooler" social network 97.3% friends TWITTER's ability to accurately predict opening weekend BOX OFFICE sales nurun www.nurun.com SOURCES - "Netflix by the numbers" infography by Gigaom -gigaom.com - You Tube - youtube.com - "How much does Netflix cost?" by Netflix - netflix.com - Torrentfreak - torrentfreak.com - HP Labs - http://arxiv.org/abs/1003.5699 - UNESCO Institute for Statistics THE NURUN LAB IS AN R&D CENTRE THAT EXAMINES CONSUMER ADOPTION OF DIGITAL TECHNOLOGY. WHILE RESEARCHING TV RITUALS, WE BECAME INTERESTED IN HOW A VIEWER SELECTS A PROGRAM TO WATCH.CONFRONTED BY THE COMPLEXITY OF THE CURRENT MEDIA LANDSCAPE, WECREATED THREE CONSUMER JOURNEY MAPS TO COMPARE: - THE LIMITED ACCESS TO CONTENT IN THE 1930s - THE EXPLOSION OF TV CONTENT INTHE 1970s - THE PROLIFERATION OF THE INTERNET IN THE 2010s Infographic by the O lab SO GO AHEAD...COMPARE AND CONTRAST FOR YOURSELF. I MIGHT WATCH HP IF THE OPPORTUNITY O O 00 PRESENTS ITSELF LET'S HAVE A TV NIGHT! wwww LET'S WATCH A MOVIE ONLINE! NO, I DON'T LIKE IT ANOTHER social network MOVIE CHOSEN I'LL WAIT UNTIL IT'S RELEASED HP IS PLAYING! "Let's watch it" ON DVD OR TV ANOTHER MOVIE CHOSEN NO, I DON'T LIKE IT ONLINE friends AT HOME press

how does a viewer select media content to watch? Part 3, today

shared by jpmathieu on Jun 07
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Recently at the Nurun Lab, we’ve been studying TV and movie viewing rituals. Never before have we lived in a world with such a complex and diverse media landscape. We have so many more options in ev...

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