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Going Social

GOING SOCIAL WHY MOBILE GAMES ARE USING SOCIAL ADS TO REACH FOR THE STARS Social media has never had as great a reach as it does today, fuelled largely by skyrocketing mobile usage. % of MAUS on mobile 1.39bn Facebook f 86% 80% 100% Facebook Twitter Snapchat Businesses and game 288m developers are dropping 200m* Twitter serious dollars on mobile Snapchat social advertising to tap into this massive reach. $3.59bn Q4 2014 $3.2bn Q3 2014 *Estimated $2.91bn Q2 2014 Revenue $2.50bn 59% 62% 66% 69% Q1 2014 % of revenue from mobile ads But why is social advertising on mobile so useful? And why should you use it to promote your game? SOCIAL ADVERTISING FORMATS BLEND INTO THE EXPERIENCE Mobile social ads often come in attractive native formats that capture user interest and blend directly into news feeds. CTR by ad format Banner Ad 0.23% Facebook Mobile Ad 2.3% Facebook ads in the News Feed achieve Native Ad 49 times 1.37% higher click through rates vs. traditional placements in the right sidebar Vine Each social platform also offers many different mobile Engaging FB Soon-to-be Unofficial formats to pick from, and Instagram launched promotions including: autoplay "App Pins" on e.g. paid video ads Pinterest Vines 2 UNRIVALLED TARGETING OPTIONS AND ACCURACY Social platforms offer dozens of options to help you reach the right people at the right time. EXAMPLE A EXAMPLE B I want to find young adult men to I'm looking to get my iOS play my cross platform mid-core celebrity dating sim in front strategy game in the major of teenage girls on the US European capitals. West Coast. 21-30 Lives in Paris, 13-18 Lives in years old London or Berlin years old San Francisco or LA Interested in Are Tablet Interested in Own an Strategy Gaming Owners iOS device Shopping and Dating Expected Reach Expected Reach 22,000 people 44,000 people Numbers from Advertise on Facebook, correct as of 23/02/2015 This helps mobile marketers using social to hit the target more accurately than on other channels: 89% 38% Vs. Facebook advertising Online advertising campaign accuracy campaign accuracy 3 IT DELIVERS RESULTS FOR A WIDE RANGE OF CAMPAIGNS Launch Campaign Volume campaign Gumi Inc's "Brave Cie Games achieved the Frontier" used following for their titles: Twitter to achieve: 120% 40% lower CPI price increase in installs Тop 10 Greater brand position in awareness 17 countries Targeted campaign Re-engagement campaign Wartune used social A 4 month re-engagement advertising to target specific campaign by Gamelnsight users and were rewarded with: saw the following results: 2x 3x 9х 3% return per higher payer return on ad click dollar ad spend conversion investment through rate 25% higher 60,000 customers re-engaged return on ad spend 4 DON'T FORGET THE VALUE OF SOCIAL INTEGRATION! Integration of services like Facebook Connect into mobile games has helped developers to acquire, engage and monetize players. of top 100 grossing 82% of top 100 grossing iOS games in 2013 75% Android in 2013 games featured Facebook integration featured Facebook integration Acquisition By adding Facebook login to their game Diamond Dash, Wooga saw installs: Increase 26% Increase 29% on iOS in the US on iOS in Germany Increase 37% on iOS in France Engagement Casino game Slots Journey saw that players who connected via Facebook: Increased seven day retention rates by 322% Monetization A variety of developers saw Facebook integration improve monetization, including: 35% more likely to spend Songpop 214% more likely to spend Slots Journey 274% more likely to spend Dragon Play Games Social advertising is here to stay. The massive reach, excellent targeting and demonstrable ROI suggests that this is a source that mobile game marketers should "like" when promoting their game. Sources: 1410257345903142 525966137_n.pdf Read more on the GrowMobile Blog mr GrowMobile by Perion makemereach Designed by Santosh Kushwaha MAUS

Going Social

shared by daSantosh on Oct 01
Why mobile games are using social ads to reach for the stars. Find out how.


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