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The Future of TV

THE FUTURE OF TV The future of television isn’t about flashy UI, it is about solving key consumer & business challenges. by Jonathan Lupo @userexperience SOLVE KEY CONSUMER CHALLENGES PROMOTE RELEVANT CHOICES Surround the user w/programming that they are looking for & recommend content that they will love. mind heart il REDUCE FRICTION IN CONTENT DISCOVERY “lean back" Make content discovery a "lean back" experience. TURN AS INTO TRANSACTIONS AD Use second screens and mobile devices to conduct synchronized transactions to linear commercials. ADs Show ADs Show tablet phone DESIGN NEXT GEN USER EXPERIENCES CHANNEL "ME" CHANNEL "WE" Programming suggestions based on those most influential to my choices from my social graph. TV learns about my linear viewing habits & offers my favorite shows on one channel. г CHANNEL O07 CHANNEL 002 SOCIAL REMOTE Join programming “in-progress" as friends watch. ENABLE CUSTOM PROGRAMMING FLEXIBLE, ALA CARTE PROGRAMMING Allow customers to purchase a single show, season, or episode. НВО SHOW SHOW SHOW SHOW SHOW SHOW

The Future of TV

shared by userexperience on Jun 12
The future of television is about solving consumer and media & entertainment business challenges with amazing user experiences and disruptive business models.


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