Festival Fans in Numbers [Infographic]

THE FESTIVAL ATTENDEE FACTS YOU MIGHT NOT HAVE KNOWN 37% SINGLE & ÜNATTACHED 77% 67% LĪSTEN TO RUCK THOUGHT ENVIRONMENTAL FRIENDLINESS OF A FESTIVAL WAS IMPORTANT 23% 70% HAVE TAKEN 16 & 17 YEAR OLDS DRUGS AT A USE TWITTER FESTIVAL ***It132% WENT TO FESTIVALS WITH MORE THAN 6 OTHERS PRIMARILY USE 2 O 2% SPEND OVER 2% HAD THEIR FUN SPOILT BY BAD WEATHER E100 AT A FESTIVAL BOUGHT MERCHANDISE THIS YEAR 53% 60% GO TO LESS THAN 39% 6 GIGS A YEAR OWN AN APPLE IPHONE PAY FOR MUSIC 93% SPEND W145% £5-10 FOOD 32% 49% £10 - £50 PRE FEST £10 - £50 DRINK UNDER 16 1% 16-17 6% AGE E 18-20 13% 41% 21-25 17% 59% 26-30 14% 31-34 9% 35-40 9% 41-50 12% 51-60 18% ONLINE PLATFORMS 61 + 7% FACEBOOK 89% YOUTUBE 76% TWITTER 52% SPOTIFY 36% LINKEDIN 18% EFESTIVALS 14% DRINKS CONSUMED 58% 62% 58% 48% 67% 67% 5% BEER CIDER WINE SHOTS COCKTAILS SPIRITS NONE Sources Festival Award and Conference UK 2012 Showguide id&C g wristbands do more idchand.co.uk