Downfall of Netflix

TIMELINEOF NETFLIX What has been happening? How Netflix Lost Two-Thirds of Its Value in 3 Months 2 Here we look back at the events that contributed to Netflix's sharp downturn. NETFLIX STOCK more than doubled over the previous year then increased by 15% 305.00 302.50 300.00 in May to reach its last all-time high in 297.50 JULY OF $300 295.00 292.50 JULY 13, 2011 TUE WED 9:30AM 10AM 11AM NETFLIX PRICE HIKE TAKES EFFECT TODAY Netflix cancelled its $9.99 combined streaming and DVD plan and separated the services into two separate $7.99 plans. SEPT. 1, 2011 NETFLIX HAS LOST HALF ITS VALUE IN TWO MONTHS SEPT. 19 350 2011 300 250 CIzasTe0 200 150 100 The stock dropped 50% from its July 13 all-time high. Jul 2011 Aug 2011 Sep 2011 NETFLIX APOLOGIZES TO CUSTOMERS & REBRANDS ITS QWIKSTER DVD SERVICE Netflix CEO Reed Hastings introduced Qwikster, the company that would take over its DVD service. SEPT. 19, 2011 NETFLIX ABANDONS NETFLIX LOSES OCT. 10, 2011 QWIKSTER DVD PLAN Recognizing that Qwikster would end up "making things more difficult" for its cus- tomers, Reed Hasting announced that Netflix will forego DVD rebranding. 800 000 OCT. 24, 2011 By Monday Oct. 24, over 805,000 customers had cancelled their subscnip- CUSTOMERS IN QUARTER tions due to the company price hike. NETFLIX STOCK PLUMMETS 27% FOLLOWING EARNINGS REPORT Down to $85 280 share price from $300 this 300 240 220 summer, Netflix's OCT. 25, 2011 250 stock fell 27% following the By premarket trading Tuesday morning, Netflix stock had fallen another 10% since the evening before. 200 announcement 140 150 that it had lost 120 800,000 100 2011 Aug 1 Aug 8 Aug 15 Aug 22 Aug 29 Sep 6 Sep12 Sep 19 Sep 26 Oct 3 Oct 10 Oct 17 customers. 50 Aug 2011 Oct 2011 OCT. 24, 2011 NETFLIX STOCK FALLS 37% AS SUBSCRIBERS DEPART Sep 2011 meoble All informations comes from mashable.com DESIGNED BY NTALIA.COM grab the goods @MEOBLE