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Digital & Connected TV: 2012 & Beyond

DTG Summit 2012 DIG #DTGSummit2012 Digital TV Group Connected TVs ЗРО 30% Actual connections o.40% Total global shipments 2012 UK shipments 2012 up to Most-used feature in UK BBC 59% 64% Japan = Catch-up itv sky in 2011 leads Connected-TV shipments All data: Futuresource Consulting BBC iPlayer BBC Player users have a younger profile 15-34 35-54 55+ iPlayer 40% 40% 20% All TV viewers 30% 35% 35% All radio listeners 32% 34% 34% Data: BBC, BARB, RAJAR UK internet usage 41.62m (82.9%) UKadults have used the internet 8.43m (16.8%). UK adults have never used the internet Data: ONS Digital TV recorders: Take-up, usage Installed base 12.34m UKhomes with DTRS, twice the number in 2008 DTR ownership Time-shifted viewing 9.4% 79% 7.6% 21% ge sky BT Freeview freesat 2010 2011 Pay Free-to-air Data: Futuresource Consulting, Thinkbox TV viewing Average daily TV viewing Most TV viewing Adults >65:5.7 hours/day Least TV viewing hours Children: 2.5 hours/day Data: Ofcom Catch-up TV viewing Adults watching online catch-up TV 35% 31% Fastest growth: >65s 23% Q1 2011 24% 10% Q1 2009 Q1 2009 Q1 2010 Q1 2011 Younger adults and men more likely to use catch-up Data: Ofcom Online streaming Consumers willing to pay for online movies 64% 60% NETFLIK 'Film, music and TV is the preferred type of content that consumers are or would be willing to pay for' LOVEFILME blinkbox KPMG March 2011 October 2011 Data: KPMG Awareness of streaming services Which have you heard of? BBC İPlayer 90% ITV Player 79% LoveFilm 65% BT Vision 57% 53% Sky Player 51% Sky Anytime Demand 5 47% 30% TalkTalk TV 20% Apple TV Google TV 20% 18% Seesaw 9% Blinkbox 7% Other 1% None of these 5% Data: KPMG Tablets: Take-up; mutli-screen iPad dominates with 68% market share in 2011 of viewers use a 50% tablet or mobile device when watching TV UK shipments (all tablets) 5.7m The most popular reasons include combatting boredom, needing something else to do and keeping in touch with friends, though 10% said it makes them feel part of the show 3.7m 2011 2012 forecast Data: Futuresource Consulting Spectrum: Wireless data ((3) Global wireless data traffic will reach 3.6 exabytes per month by 2014 1exabyte = 50,000 years of DVD-quality video Ofcom is progressing plans for White Space' technology in the TV spectrum to deliver broadband to rural areas Data: Cisco, Huawei, Ofcom DIG | [email protected] adigitaltvgroup Digital TV Group The Infographics Agency infographic by The Infographics Agency |

Digital & Connected TV: 2012 & Beyond

shared by infographicsagency on Mar 02
An infographic commissioned by industry body, the DTG - Digital Televison Group - for their 2012 Summit, showing the state of play in the world of digital and connected TV along with emerging trends o...


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