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Design Trends 2015

DESIGN TRENDS Great design is proliferating both online and offline. Web and app design has grown up to embrace many strong principles that have been in print design for decades. The Internet has allowed graphic designers to share and be inspired by great works. What does 2015 hold? CONTINUING TRENDS In 2014, we saw large, high quality images make their way into 1 HUGE & BEAUTIFUL more designs. Thanks to free unique stock image sites, as well as faster broadband speeds, the images got higher quality and even IMAGES more unique. Humans are visual creatures, and in 2015 we'll see bigger and better images. See examples ONED. CALCUL GANIZED. SECU BOOK BRING IDEAS TO LIFE. FIFTYTHREE WE ARE MAMMOTH DODOCASE fiftythree.com/book wearemammoth.com dodocase.com In late 2013 and early 2014, flat design exploded. Led by 2 SEMI-FLAT Microsoft and Apple, flat was the new black. Quickly, however, flat design evolved into flat-ish design that combined flat elements with real world enhancements. Google's Material design is the best example of this style, and we hope to see more of it in 2015. DESIGN See examples GOOGLE MATERIAL DESIGN google.com/design/spec/material-design 3 It's taken long enough, but big media players have started to use the unique advantages of the web to create emotional visual experiences within longform articles and content. What started with Snow Fall by the New York Times in 2012 has proliferated since then. Storytelling has become more intimate and visual. RICH CONTENT EXPERIENCES JOUIney into the Heart See examples SNOW FALL ROLEX AWARDS nytimes.com/snow-fall magazine.rolexawards.com/laureate/arthur-zang 4 BETTER It seems that more designs are incorporating better typography. Better visual hierarchy, more unique fonts, and strong statements. TYPOGRAPHY Look for more of this in 2015. ABCDE 0123456789 UVWXYZ FGHIJKLMNOPQRST "[.?+!:]" Lorem insum dolor sit amet conseetotur adiniseina elit. Nulla nulinar venenatis a See examplesermentum. Curabitur sed justo a sapien interdum vulputate vel id mi. Nam id me ornare, suscipit sanin cu, venenatis ipsum. Curabidignissim, nulla ullamcorper empus elit, vel pretiun JE SUIS UNICQ Donec OTHINO BUT THIEVE jesuisunicq.com congue mollis, quat qua at vestibulumn quis nulla. Phasellus NOTHING BUT THIEVES sa. D RSQ rsq.com nbthieves.com NEW TREND PREDICTIONS 5 The company Magic Leap captured our imagination with just a few photo mockups and some good news coverage. Technology, wonder, and Dr. Seuss dreams align to make imagination real. We predict that more magic will make its way into 2015 designs. MAGICAL REALISM See examples MAGIC LEAP magicleap.com This is a bolder prediction because we've seen small illustrations HAND-DRAWN pop up throughout the years. But with large imagery, strong font, and pleasing colors becoming standard designers will look to differentiate with designs that take hard work: unique hand-drawn ILLUSTRATIONS illustrations. See examples A LIST APART BASECAMP alistapart.com basecamp.com If 2014 saw large high-quality images show up everywhere, 2015 will see large background explode onto more sites. With broadband 71 BACKGROUND speeds ever increasing, it makes more sense to add to that rich VIDEO experience. It shows the soul of a company, without in your face video. An ambient, ethereal feels that doesn't get in the way. See examples kplore ur fleet WELCOME HOME AIRBNB ROSEWATER FILM MAERSK FLEET airbnb.com #hope rosewaterfilm.com/courage maerskfleet.com More difficult to make than pure video or images, and more unique 8 CINEMAGRAPHS than either, designers looking to stand out will use cinemagraphs in their interactive storytelling in 2015. Although not brand new this year, with more adoption of rich content experiences, they willI be the new, classier, version of GIFS. See examples CINEMAGRAPHS Firestorm THE GUARDIAN FIRESTORM cinemagraphs.com bit.ly/guardian-bushfire CREATED BY COASTAL CREATTVE REPR OGRAP HIC S coastalrepro.com SOURCES (Johan Blomström)https://www.flickr.com/photos/blomstroem/5706739113/ http://uptownstudios.net/web-design-trends-to-look-forward-to-in-2015/ http://hurrdat.com/branding-and-design/predictions-2015-web-design-trends/ https://unsplash.com/forrestcavale https://unsplash.com/joshuaearle GREEN FLAG DIGITAL

Design Trends 2015

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Describing about a design trends that will come up on in 2015

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