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Transcribed

Candy Crushing King

CANDY Candy Crush Saga is a social game that has been taking over the lives of millions of people worldwide, in fact it is so popular that a market researching company called AppData has revealed that t was so popular, the algorithims which measure the usage and activity on Facebook were unable to keep up with it. The developer King.com, has become the most prominent developer in the online social gaming scene, even outshining big wigs such as Zynga and Electronic Arts which are responsible for some of the other major games out in the market. Candy Crush Saga once played, hooks the player into an obsessive routine which is the key to the successes of the algorithim breaking social gaming platforms. CRUSHING KING 1 Released in 2012 as a game intended for Facebook Most popular game on mobile devices & Facebook Since the creation of Candy Crush Saga, players have spent the equivalent of 103 000 years playing the game and its only in its first year of life. Top grossing app on the ios app store The developer, King is the most popular developer in the world Demographic daily Used 40% 70% Revenue Male 61-50 // 2% Female 10-20//13% Female 51-65//5% Female 36-50//17% $850 000 a day $1 million every few days $230 million a year Male 10-20 // 9% Male 21-35 //18% Male 36-50 // 11% Female 21-35 //25% After losing 5 lives Over 1 trillion candies users must wait have been crushed so far 30 Its so popular in Hong Kong that 70% of players on the last level admitted 1in 7 minutes to having never paid anything people play Candy Crush Saga daily in order to gain another life past %24

Candy Crushing King

shared by allcandycrush on Jan 16
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Infographic showing the popularity and rise of the Candy Crush Saga game.

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