Transcript

Behind The Scenes of Viral Music

BEHIND THE SCENES OF VIRAL MUSIC AN INFOGRAPHIC BY FANDISTRO HOW MUCH MONEY WAS MADE BY THE 30 MOST-WATCHED YOUTUBE MUSIC VIDEOS? DIGITAL DOWNLOAD REVENUE* YOUTUBE AD REVENUE $16M $14M $12M $10M S8M S6M S4M $2M THE 30 MOST WATCHED YOUTUBE MUSIC VIDEOS MADE IN THE PAST FIVE YEARS GANGNAM STYLE EARNED AN ESTIMATED $4.6M FROM COMMERCIAL DEALS S4M FROM YOUTUBE ADS $3.9M FROM DIGITAL DOWNLOADS $50K FROM ON-DEMAND STREAMING *BASED ON AVAILABLE DATA FROM NIELSEN SOUNDSCAN, RIAA, ARIA, RIANZ, BPI, IFPI, MORE ** BASED ON REPORTED REVENUES OF $2 PER 1,000 VIEWS $16 DESPITE 154 MILLION RICK ROLLS, THE WRITER OF FROM 'NEVER GONNA GIVE YOU UP' RECEIVED A MERE YOUTUBE EMOTIONAL RESPONSE CREATIVITY MUSIC IS MOST SHAREABLE WHEN IT MUSIC MUST BE UNIQUE AND CREATIVE PROVOKES A STRONG EMOTIONAL TO CAPTURE PEOPLE'S IMAGINATION. REACTION. THE MOST COMMONLY IF AN IDEA'S BEEN DONE ALREADY, IT USED EMOTIONAL TRIGGERS ARE: PROBABLY WON'T GO VIRAL AGAIN. FUNNY, SEXY, RANDOM, SHOCKING. WHAT MAKES MUSIC GO VIRAL? RELATEABLE SONG QUALITY IT MAY NOT ALWAYS SEEM LIKE QUALITY AND VIRALITY GO HAND IN HAND, BUT THEY DO. MUSIC MUST MUSIC IS HIGHLY SHAREABLE WHEN IT'S RELATEABLE TO A MEMORY OR SITUATION THAT YOU'VE EXPERIENCED. BE ENJOYABLE TO BE SHAREABLE. EFFORT WHEN ALL ELSE FAILS.. CREATIVE AND UNIQUE IDEAS OFTEN NEVER UNDER-ESTIMATE THE POWER REQUIRE A GREAT DEAL OF EFFORT TO OF FEATURING CATS IN A MUSIC VIDEO. EXECUTE. OKGO ARE A GREAT EXAMPLE OF HOW EFFORT PAYS OFF IN VIRALITY. CAN YOU ENGINEER A VIRAL HIT? WHAT IT TOOK FOR OKGO TO ENGINEER THE VIRAL HIT 'THIS TO0 SHALL PASS' 85 TAKES CONLY 3 SUCCESSFUL TAKES) 12 WEEKS PLANNING DESTROYED 10X TELEVISIONS DESTROYED 2X PIANOS THE RESULT: 39,000,000 TOTAL VIEWS ON YOUTUBE FANDISTRO FAN-CEM)POWERED VIRAL MUSIC DISTRIBUTION SOURCES YouTube Charts - www.youtube.com/charts http://riaa.com/goldandplatinumdata.php Midem / Nielsen Report - Digital Music Consumption & Digital Music Access http://www.ted.com/talks/adam_sadowsky_engineers_a_viral_music_video.html http://www.telegraph.co.uk/culture/music/5130427/Pete-Waterman-l-was-exploited-by-Google.html http://www.billboard.com/biz/articles/news/1483733/psys-gangnam-style-video-hits-1-billion-views-unprecedented-milestone http://www.techdirt.com/blog/casestudies/articles/20121209/07431921317/psy-makes-81-million-ignoring-copyright-infringements-gangnam-style.shtml Designed by: Venture Harbour GANGNAM STYLE BABY FT. LUDACRIS - ON THE FLOOR - LOVE THE WAY YOU LIE - PARTY ROCK ANTHEM- WAKA WAKA - BAD ROMANCE - DANZA KUDURO - THE LAZY SONG - CALL ME MAYBE - NOT AFRAID - RAIN OVER ME - ROLLING IN THE DEEP - SOMEBODY THAT I USED TO KNOW - NEVER SAY NEVER I FIREWORK- WHAT MA KES YOU BEAUTIFUL - PARTY IN THE USA - SUPERBASS - ONE TIME - THE GUMMY BEAR SONG - WHAT'S MY NAME - GRENADE - GIVE ME EVERYTHING - ONLY GIRL CIN THE WORLD) - SEXY AND I KNOW IT SOMEONE LIKE YOU - INTERNATIONAL LOVE - WE FOUND LOVE - SOMEBODY TO LOVE-

Behind The Scenes of Viral Music

shared by ventureharbour on Apr 02
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Ever wondered what goes on behind the scenes of viral hits? How much money do they make and what does it take to make a viral hit? This infographic by Fandistro explores behind the scenes of viral music.

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