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Accenture Research Shows Connected TV Market Booming

accenture consulting | technology outsourcing 2014 Accenture Digital Consumer Survey New Accenture research High performance. Delivered. finds video consumption on the Internet reaching a tipping point 25% of consumers intend to purchase a connected TV in the next 12 months; further 11% intend to replace an existing connected TV. TV shows Full length movies -44% Close to half of all consumers (44 percent) are viewing full length movies and TV shows over the Internet daily 60% of consumers are willing to pay more for a faster home connection, while 62% would pay more for better quality video watching anywhere, anytime The 2014 Accenture Digital Consumer Survey for communications, media and technology companies is based on interviews with 23,000 Internet consumers in 23 mature and growth markets around the world. The interviews, which took place during the period October to November 2013, covered a representa tive sample of the online population aged 14 and up, of which 54%o were male and 46% female. Find out more: www.accenture.com/rightconnections © 2014 Accenture All rights resaved

Accenture Research Shows Connected TV Market Booming

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Infographic outlining Accenture Survey, Finds Addressable Screens Reshaping the Entertainment Landscape

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