The 54th Annual Grammy Awards

New all- time record CBS The 54th Annual Grammy Awards Los Angeles, CA February 12, 2012 -13.0M Social Media Comments 2,280% Y/Y growth Last year's Grammy Awards: 546K social media comments New Social TV record Beats previous record of 12.2M set by the 2012 Super Bowl. Social TV Conversation Trend Line Volume of social media comments based on time, featuring highlight callouts Chris Brown performs. Many comments negative, related to past domestic abuse issues. Jennifer Hudson sings a tribute song to the recently- deceased pop star, Whitney Houston. Paul McCartney closes the show with the Foo Fighters Bruce Springsteen, Adele takes the stage; comeback performance following throat Adele's "21" wins for Album of the Year. surgery. and others. 600k 400k 200k NEW Ok 07:00 pm 08:00 pm 09:00 pm 10:00 pm 11:00 pm 12:00 am 01:00 am Top 5 Entertainment Events in Social TV # Social Media Name of Show Network Date Comments #1. 54th Annual Grammy Awards Feb 2012 13.0M # 2. MTV Video Music Awards Aug 2011 3.1M # 3. American Music Awards abc Nov 2011 2.4M # 4. 83rd Academy Awards abc Feb 2011 966K # 5. Super Bowl XLVI Halftime Feb 2012 862K NBC Social TV analytics, powered by bluefin Responses / 5min New all- time record CBS The 54th Annual Grammy Awards Los Angeles, CA February 12, 2012 -13.0M Social Media Comments 2,280% Y/Y growth Last year's Grammy Awards: 546K social media comments New Social TV record Beats previous record of 12.2M set by the 2012 Super Bowl, Social TV Conversation Trend Line Volume of social media comments based on time, featuring highlight callouts Jennifer Hudson sings a tribute song to the recently deceased pop star, Whitney Houston. Paul McCartney Chris Brown performs. Adele takes the Many comments negative, related to past domestic abuse issues. stage; comeback performance following throat closes the show with the Foo Fighters Bruce Springsteen, Adele's "21" wins for Album of the Year. surgery. and others. 600k 400k 200k NEW Ok 07:00 pm 08:00 pm 09:00 pm 10:00 pm 11:00 pm 12:00 am 01:00 am Top 5 Entertainment Events in Social TV # Social Media Comments Name of Show Network Date #1. 54th Annual Grammy Awards Feb 2012 13.0M # 2. MTV Video Music Awards Aug 2011 3.1M # 3. American Music Awards abc Nov 2011 2.4M # 4. 83rd Academy Awards abc Feb 2011 966K # 5. Super Bowl XLVI Halftime Feb 2012 862K NBC Social TV analytics, powered by bluUefin Responses / 5min New all- time record CBS The 54th Annual Grammy Awards Los Angeles, CA February 12, 2012 -13.0M Social Media Comments 2,280% Y/Y growth Last year's Grammy Awards: 546K social media comments New Social TV record Beats previous record of 12.2M set by the 2012 Super Bowl, Social TV Conversation Trend Line Volume of social media comments based on time, featuring highlight callouts Jennifer Hudson sings a tribute song to the recently deceased pop star, Whitney Houston. Paul McCartney Chris Brown performs. Adele takes the Many comments negative, related to past domestic abuse issues. stage; comeback performance following throat closes the show with the Foo Fighters Bruce Springsteen, Adele's "21" wins for Album of the Year. surgery. and others. 600k 400k 200k NEW Ok 07:00 pm 08:00 pm 09:00 pm 10:00 pm 11:00 pm 12:00 am 01:00 am Top 5 Entertainment Events in Social TV # Social Media Comments Name of Show Network Date #1. 54th Annual Grammy Awards Feb 2012 13.0M # 2. MTV Video Music Awards Aug 2011 3.1M # 3. American Music Awards abc Nov 2011 2.4M # 4. 83rd Academy Awards abc Feb 2011 966K # 5. Super Bowl XLVI Halftime Feb 2012 862K NBC Social TV analytics, powered by bluUefin Responses / 5min New all- time record CBS The 54th Annual Grammy Awards Los Angeles, CA February 12, 2012 -13.0M Social Media Comments 2,280% Y/Y growth Last year's Grammy Awards: 546K social media comments New Social TV record Beats previous record of 12.2M set by the 2012 Super Bowl, Social TV Conversation Trend Line Volume of social media comments based on time, featuring highlight callouts Jennifer Hudson sings a tribute song to the recently deceased pop star, Whitney Houston. Paul McCartney Chris Brown performs. Adele takes the Many comments negative, related to past domestic abuse issues. stage; comeback performance following throat closes the show with the Foo Fighters Bruce Springsteen, Adele's "21" wins for Album of the Year. surgery. and others. 600k 400k 200k NEW Ok 07:00 pm 08:00 pm 09:00 pm 10:00 pm 11:00 pm 12:00 am 01:00 am Top 5 Entertainment Events in Social TV # Social Media Comments Name of Show Network Date #1. 54th Annual Grammy Awards Feb 2012 13.0M # 2. MTV Video Music Awards Aug 2011 3.1M # 3. American Music Awards abc Nov 2011 2.4M # 4. 83rd Academy Awards abc Feb 2011 966K # 5. Super Bowl XLVI Halftime Feb 2012 862K NBC Social TV analytics, powered by bluUefin Responses / 5min New all- time record CBS The 54th Annual Grammy Awards Los Angeles, CA February 12, 2012 -13.0M Social Media Comments 2,280% Y/Y growth Last year's Grammy Awards: 546K social media comments New Social TV record Beats previous record of 12.2M set by the 2012 Super Bowl, Social TV Conversation Trend Line Volume of social media comments based on time, featuring highlight callouts Jennifer Hudson sings a tribute song to the recently deceased pop star, Whitney Houston. Paul McCartney Chris Brown performs. Adele takes the Many comments negative, related to past domestic abuse issues. stage; comeback performance following throat closes the show with the Foo Fighters Bruce Springsteen, Adele's "21" wins for Album of the Year. surgery. and others. 600k 400k 200k NEW Ok 07:00 pm 08:00 pm 09:00 pm 10:00 pm 11:00 pm 12:00 am 01:00 am Top 5 Entertainment Events in Social TV # Social Media Comments Name of Show Network Date #1. 54th Annual Grammy Awards Feb 2012 13.0M # 2. MTV Video Music Awards Aug 2011 3.1M # 3. American Music Awards abc Nov 2011 2.4M # 4. 83rd Academy Awards abc Feb 2011 966K # 5. Super Bowl XLVI Halftime Feb 2012 862K NBC Social TV analytics, powered by bluUefin Responses / 5min New all- time record CBS The 54th Annual Grammy Awards Los Angeles, CA February 12, 2012 -13.0M Social Media Comments 2,280% Y/Y growth Last year's Grammy Awards: 546K social media comments New Social TV record Beats previous record of 12.2M set by the 2012 Super Bowl, Social TV Conversation Trend Line Volume of social media comments based on time, featuring highlight callouts Jennifer Hudson sings a tribute song to the recently deceased pop star, Whitney Houston. Paul McCartney Chris Brown performs. Adele takes the Many comments negative, related to past domestic abuse issues. stage; comeback performance following throat closes the show with the Foo Fighters Bruce Springsteen, Adele's "21" wins for Album of the Year. surgery. and others. 600k 400k 200k NEW Ok 07:00 pm 08:00 pm 09:00 pm 10:00 pm 11:00 pm 12:00 am 01:00 am Top 5 Entertainment Events in Social TV # Social Media Comments Name of Show Network Date #1. 54th Annual Grammy Awards Feb 2012 13.0M # 2. MTV Video Music Awards Aug 2011 3.1M # 3. American Music Awards abc Nov 2011 2.4M # 4. 83rd Academy Awards abc Feb 2011 966K # 5. Super Bowl XLVI Halftime Feb 2012 862K NBC Social TV analytics, powered by bluUefin Responses / 5min