2014 Academy Awards Winning Brands

2014 ACADEMY AWARDS WINNING BRANDS Top performing brands based on on-line buzz and brand consumption measured in real-time during the Oscars ceremony. SAMSUNG BEST OVERALL Opepsi OSCAR BRAND MOST INTENSE More than 40,000 social mentions throughout the event. BRAND 1,200 tweets per minute following their Mini Cans ad. Google BEST SURPRISE SHOWING Received 12.53% of all brand mentions in final hour. (top performer once aired) NETFLIK BEST INDY BRAND 93% Of Netflix's buzz and consumption came from organic Oscar movie watching chatter, not the ad RED CARPET BEST PREPARED 60% BEST Of significant brand buzz in time for dinner SUPPORTING STAR OREO RED CARPET Ellen DeGeneres @TheEllenShow - 5h If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOEGAP 6 Reply t3 Retweet * Favorite Flag media BEST SHOWING Ellen Degeneres Tremendous brand assist to Samsung with group selfie. 2,000 Tweets and re-mentions More than 900 Samsung mentions per minute and 1.2 million during red carpet prime time. immediate tweets. Academy Awards Top Brands (index ranking) Samsung 100 Pepsi 70 Google 58 Netflix 56 McDonald's 51 American Express 49 Lipton 45 Oreo 40 Cadillac 39 Prada 39 Snickers 37 JC Penney 36 Dove Chocolate 33 Coldwell Banker 33 Chevrolet 32 AARP 31 Sprint 30 Lexus 30 20 40 60 80 100 Relative Social and Consumption Index during the Oscars. Samsung had the highest consumption, thus indexes at 100. BEST "EARNED" BANG FOR THE BUCK 3,000 2,500 2,000 1,500 1,000 500 PEPSI NETFLIX LIPTON OREO SNICKERS DOVE COLDWELL GOOGLE SAMSUNG AMERICAN MCDONALD’S CADILLAC J. C. PENNEY CHOCOLATE BANKER EXPRESS Estimated earned media effectiveness scores based on social mentions vs. estimated airtime costs. „Konteralnsights Kontera analyzes the world's on-line content consumption and trending brand and consumer passion points. The company's brand measurements utilize both real-time data and historical cross-correlations to understand consumer engagement patterns across mobile, web, social and video content. www.kontera.com BRANDS