Who buys Children's Books?

Who Buys Children's Books? of children's books are bought by Adults 18-44 61% Percent of income spent on books: The majority children's book buyers are middle class with an income of $50 to $74 K and have had at least some college education 25-34K (16%) 35-49K (21%) 50-74K (28%) 75-99 K (17%) g+ 6 YouTube 50% more Women buy children's books than men Children's Book buyers are more active in social media and online Buying habits and Influence Moms (37%) and Teachers (24%) have the most influence on reading material (Dads are 3rd at 19%) 35% 31% of parents buy books that are recommended to them by a family member or a friend. buy books after browsing the bookstore shelves. Children's Reading Habits are moving online! Vs. 57% 51% of children aged 0- 6 are going online to read. of 5-10 year olds prefer reading on a computer or tablet. aYogaStory Sources: Bowker Pubtrack 2010- 2011 http://www.teachhub.com/first-infographic-made-kids-national-library-week for Kids.com