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The Walking Dead Survival Guide for Marketers

THE Throughout its run, AMC's The Walking Dead has delivered some pretty important life lessons to remember: Some friends can't be trusted WALKING DEAD SURVIVAL CUIDE especially friends named Shane. Never be the slowest runner in your group. And of course, don't stand next to a deer during hunting season. (We're looking at you, Carl.) The lessons of The Walking Dead's post-apocalyptic zombie world don't end there. In fact, modern day marketers might learn a survival-of-the FOR MARKETERS fittest approach to their own strategies. Having a plan keeps you alive. Don't make to0 much noise: You're attracting unwanted attentlon. Strategy is what has kept Rick RICK and the gang alive for the past four seasons. Well, strategy and the fact that Rick never SHANE When the group discovered the "walkers" were attracted to sound, they had to change their game. misses when he shoots. Similarly, without a strategy for your marketing initiatives, big or small, it will be difficult Likewise, track and listen to what's attracting or repulsing your customers. You should be continually tracking and to succeed. reporting on engagement metrics and overall satisfaction. Find out what works for your customers and develop a strategy around that. Timing is everything. Given the dead people meandering around, it's pretty

The Walking Dead Survival Guide for Marketers

shared by Marketo on Dec 07
AMC’s The Walking Dead has given us plenty of terrifying moments to remember, but it’s also taught us a few lessons. Read our new infographic, The Walking Dead Survival Guide for Marketers, to fin...


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