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The Student Experience Online

ektron A great web experience has never been more important for COLLEGES and UNIVERSITIES then it is today. With increased competition from MOOCS (Massive Open Online Courses) to 100% online institutions, brick and mortar schools need to clearly differentiate themselves in a crowded marketplace. Websites are frequently the first place a prospective student engages with a school, and where current students go to connect with their peers and educators. Understanding each of these groups is key to connecting, engaging, and inspiring students while delivering a web experience that helps you achieve your recruiting and retention goals. the STUDENT EXPERIENCE ONLINE 21.6MIL 4,495 5,000 degree granting institutions in the US students who plan to attend college prospective students will apply to your school via the website each year. HIGHER EDUCATION the PROSPECTIVE STUDENT 2 the COLLEGE STUDENT A high school junior/senior. They investigate, rank, and ultimately decide on which college is the right fit for them. They try to gather a full picture of what the culture and daily life looks like at a certain college or university. hasl MAIN WEB AUDIENCES They look to support their overall college experience. They want the website to make their lives easier by connecting with the university socially and academically. Making sure they get the most out of their tuition is paramount. Top3ways 88% prospective students research colleges online. say using google is easier than 67% M62%. 51% Search Engines edu websg their use use Emails College Board 55% 73% Student Portals Academics & Programs of Study 23% %2$ what 18% ARE THEY 31 Tuition Information Campus Calendars 13% 12% LOOKING FOR Admissions & News & Events Application Information 8% 15% ПП Campus Tours & Student Life Career Research 65% said a bad web prospect current 63% experience hurts their opinion of a school OPNON METER said their opinion. of the schood improved when it connected to them through techndogy how IMPORTANT IS YOUR EDU WEB SITE 90% OF CURRENT STUDENTS u1%% ACCESS EDU WEBSITES ON 2 OR MORE DEVICES. A COLLEGE WEBSITE IS THE SECOND MOST INFLUENTIAL RESOURCE TO PROSPECTIVE STUDENTS. 1ST IS A CAMPUS TOUR, 3RD ARE FRIENDS AND FAMILY, 4TH ARE GUIDANCE COUNSELORS 38% SAID THAT THEY COULD'NT GO MORE THAN 10 MINUTES WITHOUT CHECKING THEIR LAPTOP, SMARTPHONE, TABLET OR EREADER. 68% 27% have corected with their would open n email Trom an Uhniverstjs sx socialmedia pages unknown college f 96% Use Facebook 73% how DO THEY ENGAGE Have visited a higher education website on in 10% Use LinkedIn a mobile device WITH A SCHOOL 75% 17% Use Pinterest Would chat with a university rep via webcam E 14% Use Twitter ektron Ektron simplifies the creation, management and delivery of digital experiences for educational institutions that want to improve how they attract and recruit students while engaging with their communities. By empowering content authors to easily create and update content, Ektron helps organizations reduce IT costs and increase efficiency. Learn more at SOURCES Project Tomorrow 2012 Noel-Levitz, Inc. "An E-Expectations Trend Report: The Communication Expectations of College-Bound High School Students Social Networking Usage and Grades among College Students: UNH Whittemore School of Business and Economics ©2013 EKTRON, INC

The Student Experience Online

shared by Ektron on Mar 03
A look at how prospective and current student use and interact with their higher education institution's website.




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