SERP Ranking Factor

SERPRANKING Social Signals Sharing content on different Social Networks adds value to your website . social shares are not a direct ranking factor but whenever the user shares your content of social networks , it gives a value when google crawls it . Local Listing This factor is all about listing your website on Google My Business ( GMB ) and is important for Local Busi nesses . Make sure that NAP ( Name , Address , Phone no . ) is registered on GMB . Consistent updates should be there for : # 1 Setting up Business Profiles . # 2 Uploading Images and Videos . # 3 Reviews on Google . # 4 Location . # 5 Call - to - Action . # 6 Social Media Links . Right Keywords Keywords are words and phrases which describe what the Content is all about . Plan a Keyword Strate gy and perform Keyword Research targeting rele vant keywords keeping User's perspective in mind . Try to use primary keywords in Headlines as it direct ly states about the topic . Keyword Research can be done from : # 1 Keyword Research Tool . ( Free : Google Keyword Planner , Google Trends etc. ) ( Paid : Ahrefs , Semrush , Moz etc. ) # 2 LSI Keywords and Keyword Stemming . Domain Authority Domain Authority is a search engine ranking score that gives a measure of how successful a site is when it comes to search engine results . It was developed by Moz and gives a website ranking between 1 and 100. Higher the Domain Authority ( DA ) , more the chance of ranking and vice - versa . Domain Authority ( DA ) of your website can increase by creating high quality content , earning quality backlinks , improving SEO performance etc. 06 04 $ 200 02 B .OÛ OOO FACTORS ( ) ) ) ) 07 999 7 Structured Data Search Engine Crawler should easily be able to crawl sitemap.xml , robot.txt . Relevant Structured Data tells search engines how to classify and Ana lyze the content of webpages . Sitemap.xml file is a heart of the website as without it your pages cannot be crawled fast . Robot.txt file tells crawler about pages to be crawled and pages not to be crawled . 05 Site Optimization Google focuses on improving user's experience on website , this can be achieved by improving on Page Speed , Lazy Loading and Mobile Friendly . By doing all these steps and improving Core - Web Vitals can help to optimize the Site . Site Optimization makes it easier for Google to crawl your Website . 03 01 Backlink Profile Backlinks play a crucial role in SERP Ranking Factor . Backlinks are ultimately connected with Quality Con tent , when a Website provides high - quality content , other websites will willing be interested to link to that content . A Do - Follow link is more valuable com pared to a No - Follow Link as it adds value in terms of Ranking . Backlinks can be generated by mainly 2 ways : # 1 Link Building . # 2 Link Earning .