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SEO VS PPC SEO & PPC are different aspects of digital marketing and both have the potential to bring you an increased number of buyers. If you are not sure whether you need SEO marketing or PPC for your business you have come to the right place What Is SEO? SEO or Search Engine Optimization means optimizing your website in such a way that the search engine ranks it on the top of the page. Factors of SEO are: 1)Research of Keywords. 2)Article formation based on keywords. 3)Link building for improving the authority of your domain. What Is PPC? PPC or Pay Per Click is a digital marketing model in which whenever their ads get clicked, advertisers pay a fee to search engines. The factors that are involved in Pay Per Click are: 1)Being up to date with the latest trends of PPC. 2)lmproving the Click Through Rate (CTR). 3)The Costing factor as the click price could be very expensive sometimes. Which One Is Better? PPC is fit for short-term benefits. By running ads to be on the top of the page, you will be getting more leads, more engagement, & most importantly more customers (only if you run your PPC campaign correctly). SEO on the other hand is fit for long-term benefits. It is evident that SEO takes time. It will take months for your website to be ranked on the top & sometimes it takes even more than a year.But once your blog gets established & the search engine starts considering it as a reputable information source. Then be assured, it is not going anywhere in the down soon. It will remain on the top as long as you will be consistent with it. It is impossible to give a relevant answer to this question without knowing about your business goals. In order to get optimal results, you need to perform both. We suggest that as a business person you should invest your time & energy in both of them. We suggest you start your online marketing journey by investing in Search Engine Optimization & use Pay Per Click for promoting the produced content. By strategizing your marketing plan this way you will accomplish both your short-term and long-term goals. Learn more at


shared by parkyddigital on Jul 16
Parkyd Digital offers extensive marketing solutions to take your digital presence to the next level. We deal with Inbound marketing strategies, Web optimization, Organic SEO management, and marketing ...


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