Road for Influencer Marketing

SKAKE NIDM Q Q QO ROADMAP FOR INFLUENCER MARKETING Determine BUDGET and AUDIENCE TARGET 1 Determine SOCIAL MEDIA Channels of INFLUENCERS The first step in developing an influencer marketing strategy is setting a budget and identifying the target audience that will determine campaign success . To ensure campaigns are successful , Brands should determine which media platforms best represent the audience they are targeting and can achieve the goals of the campaign . 5 3 PUBLISH Once the Brand has reviewed and approved the campaign , the Social Media influencer may proceed with publishing content to their social media channels . Prepare PUBLISHING SCHEDULE For campaign to achieve maximum effectiveness , publishing schedules should coordinate across all social platforms and align with key dates and corresponding marketing initiatives . 2 REPORT AND ANALYZE Brands should gather all metrics including reach views , impressions and engagement to review for a campaign report . Recording of social engagement is an important indication of response to the campaign . AMPLIFY AND OPTIMIZE Promoting Campaigns immediately after they launch can amplify INFLUENCER MARKETING efforts to larger audiences . Brands may choose to optimize the campaign by asking influencers to promote campaigns on their own social media channels to boost campaign exposure . www.nidmindia.com 4 6 000 EO