Qualitative research method
shared by mailgotoppr on Apr 10
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Qualitative research is a methodological approach used to understand social phenomena through the collection and analysis of non-numerical data, such as interviews, observations, and textual analysis....
Unlike quantitative research, which focuses on numerical data and statistical analysis, qualitative research aims to explore the depth, richness, and complexity of human experiences and social processes.
Key characteristics of qualitative research include:
Exploratory Nature: Qualitative research is exploratory and seeks to understand phenomena in their natural settings. Researchers often immerse themselves in the context of study to gain insights into the experiences and perspectives of participants.
Data Collection Methods: Qualitative researchers use a variety of data collection methods, including interviews, focus groups, participant observation, and document analysis. These methods allow researchers to gather rich, detailed, and contextually embedded data.
Subjectivity and Interpretation: Qualitative research recognizes the subjectivity of the researcher and the importance of interpretation in the research process. Researchers actively engage with the data, employing techniques such as coding, thematic analysis, and constant comparison to identify patterns and themes.
Holistic Approach: Qualitative research takes a holistic approach to understanding phenomena, considering the social, cultural, and contextual factors that shape human behavior and experiences. It emphasizes the interconnectedness of individuals and their environments.
Flexibility and Adaptability: Qualitative research is characterized by its flexibility and adaptability. Researchers may modify their research questions, methods, and approaches based on emerging insights and changing circumstances.
Emic Perspective: Qualitative research often adopts an emic perspective, seeking to understand phenomena from the insider's point of view. Researchers prioritize the perspectives, meanings, and experiences of participants, valuing their voices and interpretations.
Contextualization and Thick Description: Qualitative research aims to provide rich, detailed descriptions of the phenomena under study. Researchers emphasize the importance of contextualization and strive to produce thick descriptions that capture the complexity and nuances of social phenomena.
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