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The Psychology of Color

color science Different cultures react to colors differently, and this brief overview focuses on the responses of people in the Western Hemisphere. favorite color by age group (%) -18 19-24 25-35 36-50 51-69 70+ _font size in headlines (number of occurrences) body copy font size 4 10 18 16 14 12 10 4 15-17 11 18-20 12 21-23 13 24-26 14 27-29 30-32 16 33-35 36-38 orange 39+ red yellow Orange, a close relative of red, sparks more controversy than any other hue. There is usually strong positive or negative association to orange and true orange generally elicits a stronger "love it" or "hate it" response than other colors. Fun and flamboyant orange radiates warmth and Red is recognized as a stimulant. Red is inherently exciting and the amount of red is directly related to the level of energy perceived. Red draws attention, anda keen use of red as an accent can immediately focus attention on a particular element. energy. Yellow shines with optimism, enlightenment, and happiness. Shades of golden yellow carry the promise of a positive future. Yellow will advance from surrounding colors and instill optimism and energy, as well as spark creative thoughts. natural green green blue The natural greens, from forest to lime, are seen as tranquil and refreshing, with a natural balance of cool and warm (blue and yellow) undertones. Green is considered the color of peace and ecology. However, there is an "institutional" side to green, associated with illness and government- issued green cards, that conjures up negative emotions, as do the "slimy" or "bilious" greens. Blue is the overwhelming "favorite color." Blue is Green occupies more space in the spectrum visible to the human eye than most colors, and is second only to blue as a favorite color. Green is the pervasive color in the natural world, making it an ideal backdrop in interior design because we are so used to seeing it everywhere. seen as trustworthy, dependable, and committed. The color of ocean and sky, blue is perceived as a constant in our lives. As the collective color of the spirit, it invokes rest and can cause the body to produce chemicals that are calming; however, not all blues are serene and sedate. Electric or brilliant blues become dynamic and dramatic - an engaging color that expresses exhilaration. Some shades of blue may come across as cold or uncaring. purple indigo pink Purple embodies the balance of red's stimulation and blue's calm. This dichotomy can cause unrest or uneasiness unless the undertone is clearly defined, at which point the purple takes on the characteristics of its undertone. With a sense of Pinks can be youthful, fun, and exciting, and some have the same high energy as red; they are sensual and passionate without being too aggressive. Toning down the passion of red with the purity of white results in the softer pinks that are associated with romance and the blush of a Indigo, a deeper blue, symbolizes a mystical borderland of wisdom, self-mastery, and spiritual realization. So, while blue is typically the color of communication with others, indigo turns the blue inward to increase personal thought, profound insights, and instant understandings. Blue is the young woman's cheeks. It's not surprising that when giving or receiving flowers, pink blossoms are a favorite. Pink is the color of happiness and is sometimes seen as mystic and royal qualities, purple is a color often well liked by very creative or eccentric types and is the favorite color of adolescent girls. For women who are often least "gender specific" color, having equal appeal to both men and women. gray overworked and overburdened, an attraction to pink may speak of a desire for the more carefree days of childhood. .com brown black Gray is the color of intellect, knowledge, and wisdom. It is perceived as long-lasting, classic, and often as sleek or refined. It is a color that is dignified, conservative, and carries authority. Gray is controlled and inconspicuous and is considered a color of compromise, perhaps because it sits between the extremes of black Black is authoritative and powerful; because black can evoke strong emotions, too much can be overwhelming. Black represents a lack of color, the primordial void, emptiness. It is a classic color for clothing, possibly because it makes the wearer appear thinner and more sophisticated. and white. Gray is a perfect neutral, which is why designers often use it as a background color. Brown says stability, reliability, and approachability. It is the color of our earth and is associated with all things natural or organic. white White projects purity, cleanliness, and neutrality. Doctors don white coats, brides traditionally wear white gowns, and a white picket fence surrounds a safe and happy home. ces: Reader's Digest, Smashing Magazine, Sensational Color, Wikipedia

The Psychology of Color

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Color is an important part of the design process. This infographic explains the use of colors and their meanings.

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