MOZ Search Ranking Factors: 2011 vs. 2013

MOZ Search Ranking Factors 2011 Vs. 2013 One of the leading search engine factors reports is a survey released every two years by the SEO software company MOZ. With input from over 120 top search experts, this report is a solid guideline on the trends that impact search rankings the most. However, with the search landscape having changed significantly in the last two years due to several key changes to Google's algorithm, we thought we would look back to 2011 and compare it with today's search trends to highlight how SEO really has changed. Page Link Authority MOZ: These features describe link metrics to the individual ranking page such as number of links and MozRank. 0.28 Page Authority (PA) 0.39 # Unique cblocks linking to the page 0.25 0.29 # of Unique IPs linking to the page 0.25 0.29 # of Root Domains linking to the page 0.24 0.29 # of Subdomains 0.24 0.28 linking to the page # Unique cblocks w/followed links to the page 0.24 0.28 # of External Links to the page (included followed and not followed) 0.24 0.28 The Portion of the pages' MozRank coming from external links 0.22 0.26 0.18 Page MozTrust 0.25 # of Links (juice-passing or not, internal or external) to the page 0.23 0.22 0.18 Page MozRank 0.21 Page Keyword Usage MOZ: These features describe use of the keyword term/phrase in particular parts of the HTML code on the page such as the title element, Hls, alt attributes and more. 0.08 Keyword usage in title tag (tf-idf) 0.13 0.07 Keyword usage in H1 (tf-idf) 0.12 Keyword usage in body text (tf-idf) 0.12 0.07 0.06 Keyword usage in meta description (tf-idf) 0.1 Domain Level Anchor Text MOZ: These features describe anchor text metrics-both partial and exact match-about the root domain hosting the page. For example, for the page www.test.com/A, these features are for anchor text links pointing to *.test.com, not just page A. # of Root domains linking to domain w/partial match anchor text 0.25 0.22 # of External pages linking to domain w/partial match anchor text 0.23 0.2 # of Root domains linking to domain w/ exact match anchor text 0.17 0.13 # of External linking pages w/exact match anchor text 0.17 0.13 # of Pages linking to domain w/exact 0.1 0.14 match anchor text Page Level Social MOZ: These features relate to third-party metrics from social media sources such as Facebook, Twitter, and Google+ for the ranking page. N/A # of Google +l's 0.3 Sum of Facebook 0.28 0.27 shares, likes, comment 0.28 0.27 # of Facebook shares # of Facebook comments 0.24 0.24 0.23 # of Facebook likes 0.21 0.17 # of Tweets from Topsy 0.21 0.17 Page is Topsy influencial 0.13 Page Keyword Agnostic MOZ: These elements describe non-keyword usage and non-link metrics features of individual pages such as length of the page and load speed. # of Internal links 0.12 0.14 on page # of Follow links 0.11 0.14 on page # of No Follow links 0.06 0.07 on Page # of External Nofollow links on page 0.06 0.06 # of External links on 0.04 |0.04 Page URL starts with 'www 0.03 URL Contains an 0.02 |0.02 Underscore Folder depth of URL (# of trailing slashes) 1-0.02 # of Google Adsense -0.03 slots in the page -0.01 -0.06 Total area of Adsense-0.04 -0.06 slots on page URL contains -0.04 |-0.04 hyphens URL length in characters -0.06 -0.1 Response time of page in seconds -0.1 -0.05 Domain Keyword Usage MOZ: These features cover how keywords are used in the root or subdomain name and how much impact this might have on search engine rankings. Exact Match.com 0.22 Domain 0.2 0.17 Exact Match Domain 0.16 Page Level Anchor Text MOZ: These features describe anchor text metrics- both partial- and exact-match-to the individual page (e.g., number of partial-match anchor text links, exact-match links). # of Root domains linking to page w/partial match anchor text 0.25 0.29 # of Root domains linking to page w/exact match anchor text 0.24 0.28 # of External pages linking to page w/partial match anchor text 0.25 0.27 # of External pages linking to page w/exact match anchor text 0.24 0.27 MozRank of external links w/exact match anchor text 0.24 0.27 MozRank passed by external links w/partial match anchor text 0.25 0.26 MozRank passed by all links w/exact 0.2 0.23 match anchor text MozRank passed by all links w/partial 0.22 0.23 match anchor text # of linking pages to page w/exact match anchor text 0.19 0.22 # of Linking pages to page w/partial match anchor text 0.21 0.22 # of Internal pages linking to page w/partial match anchor text 0.09 0.11 # of Internal pages linking to page w/exact match anchor text 0.07 0.1 Domain Link Authority Features MOZ: These features describe link metrics about the root domain hosting the page (e.g., for the page www.test.com/A, these features are for links pointing to *.test.com, not just page A). 0.2 # of Unique domains w/followed links 0.27 to the subdomain # of Root domains 0.2 0.27 linking to the subdomain 0.21 Domain Authority (DA) 0.27 0.2 Subdomain MozTrust 0.27 MozRank of the 0.2 root domain 0.26 0.2 MozTrust of the root domain 0.25 Total Links (including internal and Nofollow links) to the domain 0.17 0.22 # of Unique subdomains w/followed links to the domain 0.15 0.22 Domain Keyword Agnostic MOZ: These features relate to the entire root domain, but don't directly describe link or keyword-based elements. Instead, they relate to things like the length of the domain name in characters. Domain has numbers -0.03 (example123.com) 1-0.03 -0.01 # of Hyphens in domain name |-0.03 Total length of the full domain (www.subdomain.pld.com) -0.07 -0.09 MOZ Carbon8 Carbon-8.com moz.com