Introduction to Grassroots Fundraising

CONQUERING PEER-TO-PEER FUNDRAISING What is Peer-to-Peer Fundraising? Peer-to-Peer Fundraising is when impassioned supporters of a cause champion their ideas within their individual sphere's of influence by educating, building awareness and cultivating new prospects for the cause that they support. IT ALL STARTS WITH YOUR. NONPROFIT ORGANIZATIONI YOUR NONPROFIT FIRST YOU NEED TO ASSEMBLE YOUR DREAM TEAM, THESE CAN TYPICALLY INCLUDE.. ТОР SUPPORTERS PAPORATE TS MEMEBERS BOARD EVENT VOLUNTEERS EMPLOYEES THIS TEAM OF PEOPLE MAKES UP YOUR. PEER-TO-PEER FUNDRAISERS! NOW THAT YOU HAVE A TEAM ASSEMBLED, WHAT HAPPENS NEXT? ΤΙΜE ΤΟ EΧΡAND! TIME This is DonorPro, the company who builds FriendRaising, the technology platform on which your Peer-to-Peer campaign runs. DONORPRO BUILDSA MICROSITE FOR YOU AND YOUR SUPPORTERS EACH GET PERSONAL DONATION PAGES. DONATE ANDY'S PAGE LIZ'S PAGE DAN'S PAGE ERICA'S PAGE WHAT'S A MICROSITE? AND WHAT'S A PERSONAL DONATION PAGE? Microsites are small websites designed by Personal Donation Pages are fundraising DonorPro to be the main hub of your pages that an individual or team uses to Peer-to-Peer campaign. They contain track fundraising progress, share their information about your cause, donation personal stories and photos, and to link tracking mechanisms to monitor top donors, their networks to when sending out total giving amounts, and other key statistics personal appeals. These pages all link of your fundraising campaign. back to the main campaign microsite. NOW IT'S TIME TO START REACHING OUT.. You've made it this far, now it's time to put the technology to work and get your supporters to start telling veryone! 10 Some great ways for them to start are through e-mail, social networks, word of mouth, phone calls and letters. Pretty much anyway that will drive people to the site can THE POWER OF ONE ADVOCATE 1 Peer-to-Peer Advocate 10 Friends Who Each Donate $20 100 Impressions Each On Their Social Network 1 $200 1,000 People Starting Fundraiser Amount Raised Reached Fundraising Potential 64- 32- 16 2 + + 6400 50 100 200 400 800 1600 3200 12,80 Amounts Raised ($) {Based On Initial Advocates) Impressions Through Social Networks 320 160 80 40 + 20 10 1000 2000 4000 8000 16000 32000 People Reached Through Social Networking {Based On Initial Advocates) INCREDIBLE RESULTS People are 100% more likely to give 100% when asked by someone they know! Less Than 5% Peer-to-Peer campaign costs are less than 5% of total money raised! Active Social Promotion increases 40% fundraising results by 40%! Peer-to-Peer Fundrais- {Based On Each Advocate Having 10 Friends Who Donate) Friends Who Donated + TEAM