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How to Increase Student Enrollment with Mobile

MOBILE COMMONS How to Increase STUDENT ENROLLMENT REMINDER: Your college application is due today! Text messaging is the best way to reach teens, capture information, effectively communicate and drive enrollment from THE prospective students. PROBLEM 39% OF TENS NEUER (O USE EMAIL OF TEENS NEVER REMINDERS ONLY 6% ONLY 39% of teens email daily of teens talk via There has been a mobile phones 27% DECLINE IN EMAIL USAGE among those ages 12-34 over the past year College Enrollment has fallen for the first time in 15 YEARS 50% of schools expect enrollment to decline T OUT OF 10 schools can't fill their freshman class THE SOLUTION SEND THEM A TEXT Text messaging is the predominant means by which young people communicate Teens are 40x MORE LIKELY to take action when sent a text message vs. an email THE AUERAGE 16 TO 24 YEAR OLD CARRIES A CELL PHONE 24/7 10X AS MANY TEENS TEXT DAILY (vs. those who email daily) 90% OF TEENS Older teens text 181 TIMES have a cell phone per day • The average teenager sends and receives 3,339 TEXTS per month TEXT MESSAGE EMAIL READ OPEN RATE 99% 22% HOW IT WORKS With Mobile Commons you can now use text messaging to remind students of college-related tasks and to connect them to professional assistance when they need it. You can also conduct one-on-one chats with students to reduce attrition: Send student reminders to increase enroliment: M Deadline for housing deposits V Answer questions about the application process MAnswer guestions after the student has been accepted Deadline for completing their FAFSA M Answer questions about financial aid M Deadline to register for orientation MAnswer questions about benefit of college and placement tests V Provide students with access to one-on-one M Deadline for enrollment college counseling via text M Deadline to register for classes Text 'ADMISSIONS' to 877-877 or email us at [email protected] to find out how you can start reaching and enrolling students today. SOURCES: NYTimes. Downturn Still Squeezes Colleges and Universities, January 2013 The Educational Policy institute, The Cost of Pew, March 2012, Teens Smartehones, & TextineAltrition at Four-Year Colleges & Universities, Febraury 2013 National Student Clearinghause. Term Enroliment Estimates, Spring 2013 Nielsen US Teen Mcbile Report, 2010 Edeman Digital, By the Numbers - 50 Facts about Millennials. June 2011 TMI Agency M C Copyright ©2013 Mobile Commons, Inc. All rights reserved. Made in NYC. 55 Washington St, Ste. 453 - Brooklyn, NY 11201 - 212.537.5175 -

How to Increase Student Enrollment with Mobile

shared by MobileCommons on Oct 25
Learn why text messaging is the most effective way to reach teens and how colleges can use mobile to drive enrollment from prospective students.


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