How to Create a Viral Infographic

in HOW TO CREATE A VIRAL INFOGRAPHIC WHY INFOGRAPHICS? We are visually-wired beings, cur brains crave imagery. With 70% and 50% of of our sensory our brains are receptors in involved in visual our eyes... processing,.. we can get a sense of a visual scene in 0.01 seconds! We consume so much information (5x than we did in 1986) that our brains suffer from information overload and on average. In order to counter this massive amount of information, we tend to tune a lot of it out. Infographics work because they are visually attractive and engaging. Researchers found that color visuals increase the willingness to read by 80%. Comprehension is much better when it is accompanied with visuals. According to a study, people who follow directions with illustrations are 323% better than they do without illustrations. YOUR NEXT BEST TOOL IN YOUR BUSINESS Infegraphics aren't made randomly. Each has a unique purpose or business goal. Whether it's to increase sales, traffic, link building or for usable content, it's bound to create a difference in how you communicate with your audience. It may be your best tool yet to improve your online marketing strategy. What's the point of a long written piece of information when your audience can't remember it? People recall better with images. 20% of what they read... Реople remember and 80% of what they 10% of what they hear,.. see! Infographics are easy to consume, fun to share and engaging. WHO'S WATCHING? Do your research and find out who your audience is. Infographics with the most attention and virality are the ones that connect your target audience the best. The goal is to reach your target audience and not the whole universe. Make it relevant and catered to that specific audience content wise and design wise. KISS: KEEP IT SIMPLE, STUPID! Infographics are great because they break down complex information into bite-sized pieces, making it easier to digest for readers. It's important to keep it blunt and not beat around the bush because research has demonstrated that: 66 People only read 20% of text on an average meaning that the other 80% is being overlooked. So use your words wisely and sparingly. SIZE MATTERS Keep it mobile friendly... 600px --| with 600px wide since that is the most commonly shared width for infographics. In 2017, mobile internet traffic was 52.64% of total global online traffic. Infographics are supposed to be huge but not too huge. It's vital to consider the size and make sure your infographic is at a manageable size that's mobile friendly and easy to view in terms of font sizes and colors. Simplicity is key. BALANCE IS IMPORTANT 國 A balance of good design and visual elements is vital such as the use of white space. Negative space can help viewers view the information easily and in the end much more effective. GO WITH THE FLOW An infographic is like a story. It's supposed to move your audience through a thought process and take them from one phase to another with cognitive and visual flow. LIMIT CHART USAGE Charts are great additions to your infographic. They prove a point and provide detailed information with numbers which makes your infographic credible. However, it's important to not go overboard with the charts because too many charts can confuse your readers. In fact, some great infographics don't contain any charts. CATCH THE READER'S EYE The headline of your infographic can be as important as the content itself. 9 Ways to Get Up Early What makes a person click on a post and read it? Most of the time it's the headline. Make your headline attractive with numbers, adjectives and call to action words. TWEET IT According to a study, infographics are mostly shared on f in 33% 28% 24% G+ 12% 2% ARE YOUR FACTS AND FIGURES VALID? Many infographics use statistics and data. Make sure your data and numbers are accurate and are backed up by credible sources. Present the data in a way that is visually appealing to your audience. % % % CREDIT YOUR SOURCES i Making infographics require information from many sources. It's necessary to cite Sources your sources correctly in the body of the content or at the end of an infographic. http://www.createinfographic.com VIRALITY ISN'T AUTOMATIC Your infographic isn't going to go viral by itself. You have to put in the effort of promoting it. *** ....... Share it on social media Submit your infographics by making your infographic embeddable. to directories such as Prepare a schedule of Visual.ly, Daily tweets that will state each fact of the infographic so the audience gets a taste Infographic, Flickr, Visual Loop and many more. of what it's about. Don't forget manual outreach and reach out to blogs that write content related to your infographic. Also reach out to Twitter accounts that are relevant to your infographic and connect with them to share your content. 田 回 = SOURCE Growista growista.com/best-infographics