Color Psychology Theory-Vtechpk.com

COLORS THEORY & PHILOSOPHY yellow- green yellow yellow- orange green PRIMARY orange blue- green SECONDARY TERTIARY red- orange blue SECONDARY blue- purple red red- purple purple TONE SHADE HUE TINT (Pure Color) (Hue + White) (Hue + Grey) (Hue + Black) WARM COLORS COOL COLORS TRIADIC ANALOGOUS COMPLEMENTARY Colors Colors Colors SQUARE RECTANGULAR SPLIT-COMPLEMENTARY Colors Colors (TETRADIC) Colors YELLOW • Cheerful or warm • Most likely to strain eyes or cause eye fatigue • Makes Babies Cry Don't paint a baby's room yellow, because they are more prone to crying. -RED • Evokes strong emotions • Encourages appetite (many restaurants use red in their signage/ads) • Passion or intensity • Red roses symbolize love BLUE • The color most preferred by men • Calmness or serenity • Most used color for offices People are more productive in blue rooms Studies show that red can make you do poorly on exams! "Red is hypothesized to impair performance on achievement tasks, because red is associated with the danger of failure in achievement contexts and evokes avoidance motivation. • Curbs appetite • Associated with water and peace • Calming • Love • Romance • Health • Tranquility Money • Nature • Royalty • Wealth • Success • Wisdom "drunk tank pink" is a color use in prisons to initially calm inmates. Many kings wore purple robes. Workers in green PINK environments have fewer stomach aches. PURPLE GREEN COLORS IN ADVERTISING • Purity • Innocence • Empty • Spacious Great for creating the illusion of space. WHITE GOLD SILVER WHITE BLACK • Reliability • Boredom • Practicality • Earth Often used for luxury items, to enhance the feeling of sophistication. GREEN has long been a symbol of fertility and was once the preferred color choice for wedding gowns in BROWN the 15th-century. WHITE PINK LAVENDER • Evil • Death • Mourning • Slimming BLUE is often used in corporate business because it is productive and not invasive More feminine helps to target audience very quickly and is clean and calming Ancient Egyptians believed that it symbol- ized life and rebirth BLACK • Excitement • Enthusiasm • Warmth • Caution ! LOVE HAPPY NEW НОРЕ Also used to draw attention: Signage CHANGE FUN KEYWORDS FOR THE TOP 3 HUES ORANGE CHANGE AWESOME HOPE HAPPY CHANGE FUN COOL НАРPY FRESH BRIGHT VIBRANT LOVEHA FUN НАРPY ΟPTIMISTIC EXCITING CALM PEACE FRIENDS CHANGE PASSIONPPY EXCITING CREATIVE EXCITING ADVENTURE VIBRANT NEW HOPE WARM VIBRANT ................................. CREATIVE JOY FUN NEW GROWTH PASSION JOY CHALLENGING HOPE FRESH CHALLENGING NATURAL ADVENTURE CALM Vtech Email: [email protected] Phone: +92-333-3147460, +92-333-3147459, +92-21-34994180 VALUE TECHNOLOGIES PAKISTAN PRIMARY Many restaurants use red to stimulate appetite: • McDonalds MOST COMMON KEYWORDS