The College Search: What Parents Want from Colleges

The College Search: What Parents Want from Colleges In the quest for finding the ideal college, students and parents have a unique partnership. While some students try and go it alone, parents often play an important role from start to finish in the college search process. Here is how parents stay involved and what they want from colleges. Who's driving the college research process? 43% parents 57% students Who is making the decisions? 69, of parents let their students make the decisions, and the %. parents act as coaches give their students advice about what to do and 29% also make the major decisions 1% are directive, telling their students exactly what to do 1% of parents are delegators and don't get involved What are parents' biggest concerns? Paying for school 89% $ $ $ $ $ $ $ $ $ Finding scholarships 85 % 官 含 Finding a college that's a good fit 70% H N Navigating the admissions process 51% 88 80 Meeting deadlines/staying on track 50% Parents want to get a feel for the campus from current students. O1% of parents prefer video produced by students on campus 38% % prefer video produced by a college One-third of parents are interested in reading student blogs on a college's site. Mobile Trends: of parents report using a mobile device for online 18 % interactions If going mobile, parents strongly prefer a mobile-friendly website over an app. 79% a mobile-friendly website 21% an app Most Effective Channels: Parents say these channels are the most effective in generating a response from them: E-mail 83% Mail 49 % 四 四 A college's website A call to their cell phone 48% R R R 13% b E A call to their home phone 13% 9 E A reply card at a college fair 10% O Parents say these channels are most effective at generating a response from their student: E-mail 75% @ @ @ @ @ @ A college's website 36% R Mail 34% A A E Text messaging 34% ;-) ;-) ;-) ; Facebook 29% f f f Two-thirds of parents say text messages with deadline information should go to both parents and students. brought to you by Cappex.com College search made simple." Learn more at: www.cappex.com/ParentsQuickPoll