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Champlain College Syllabus

CHAMPLAIN COLLEGE #mkt49 Twitter Hash Tag MKT 490-01 SENIOR MARKETING INTERNSHIP Dr. Elaine Young, Professor, Marketing. Fall 2011 Course Syllabus Fridays: 9:30 a.m. - 10:46 a.m. Joyce 313 office hours Dr. Elaine Young, Professor, Marketing T: 9:00 a.m. - 11:00 a.m. Th: 3:00 p.m. - 5:00 p.m. All other times via Contact info: tel: 802-865-5413 e-mail: [email protected] social: Skype/Twitter/Facebook: ejyounge7 office: 214C, Ireland Global Business Center COURSE REQUIREMENTS GUERRILL MARKETING JOB HERS REQUIRED TEXT Guerrilla Marketing for Job Hunters 3.0 How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today by Jay Conrad Levinson LEVASON S এ ADDITIONAL READINGS A book like one of these: Trade Journals associated with your specific placement and various online blogs and relevant news sources to help you stay current. MAJOR ASSIGNMENTS DEC Reading an additional marketing related book Due Finals Week (Dec. 13 - 16) 13-16 Building your online brand TWO graded checkpoints - first at Midterm and second during finals week. NOV Networking practice Select ONE and complete before Thanksgiving Break. Presentation on what you did/learned is on Friday, November 18th (so don't plan your break until AFTER class on Friday.) 18 Option A: Interview a professional at their workplace (cannot be someone you know or ourrently work with or who is at your ourrent internship) to find out about the fleld and how they have suoceeded in it (if you had Exploring Marketing this should sound familiar) Option B: Target a professional who you would like to build a relationship with and oonnect with them via Linkedin, set up a time to meet in person over ooffee to share information. Option C: Connect with a professional via #u30pro and set upa phone or skype interview with them. Consider geographic location --is this a looation you may want to work at in the future? Option D: Join the BTVYPG, follow them on Facebook and Twvitter. Attend at least ONE of their meetinga. Find a Job Exercise You'll hone your resume in the first half of the class, then after midterm you'll start your "job search" (Due Oct 21 - Nov. 11) OCT 21 – NOv 11 Step 1: You'll search for three jobe making sure you use your gm4jh tipe. Step We'll epend two weeks honing a cover letter for the job. Step 3: Using gm4jh teahniques you'll submit your oover letter and resume to the instructor as if you were applying for the position. Step You'll praotice interviewing for the position writh alumni and career services. Note: The instructor will treat this assignment as if it was the "real thing" which means if your cover letter and resume don't stand out, you will receive a zero on the first part (apply for a job). Regardless on whether you receive a passing grade on the application, all students will participate in the interview exercise. GRADING Please note failure to secure a confirmed internship by the end of the second week (Thursday, September 15 ) will result in failure of the course. If you are fired from your internship for any reason you will automatically fail the course. Failure to achieve hours requirement 140hrs for MKT 490 will result in automatic failure of the course. { 30% = Employer Evaluation 30% = Reflections, Papers and class discussion, Final reflection 30% = Career Exploration (resume critique, cover letter writing workshop, job "application" and search process, LinkedIn, online "brand"). 10% = Professionalism (See professionalism Rubric) ALL WRITTEN WORK WILL BE GRADED ON THE TIEC SCALE Technical Quality and Presentation spelling, sentence structure, flow, layout Integration of Material thorough and in-depth, fully follows directions, concepts well explained Expression: Quality and Completeness organized, clear and fully developed Creativity and Critical Thinking concepts are fully interpreted, examples are provided that support or contract concepts, visuals used to explain processes, comparisons, demonstrates risk. COURSE LEARNING OUTCOMES The course is designed to meet the following learning objectives and college competencies: Prepare and update a resume (Writing) Manage information, communicate effectively and balance issues and resources (Critical Thinking, Communication, Writing, Ethics) Relate current issues in your field to the internship placement and discuss how these issues impact the business you are placed with. (Critical Thinking, Communication) Utilize problem-solving and negotiation techniques (Critical Thinking, Writing, Communication, Quantitative) Practice excellent professional networking (Communication) Analyze and examine personal professional goals based upon internship experience. (Critical Thinking, Writing, Communication) Students with Disabilities If you need special CHAMPLAIN accommodations for this course, please contact Skip Harris at [email protected]. COLLEGE * the Academic Honesty Policy is in this infographic is The Student Handbook. deepdishcreated

Champlain College Syllabus

shared by rmmojado on Jan 23
Dr. Elaine Young, who teaches marketing at Burlington’s Champlain College, challenged me to transform her standard white-paper syllabus into something students might actually read.


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