African Readers Mark Their Place

AFRICAN READERS AFRICAN CHRISTIANS ARE DYNAMIC PARTICIPANTS IN A GLOBAL KNOWLEDGE ECONOMY. MARK THEIR PLACE BOOKMARKS THAT HIGHLIGHT THE PATTERNS OF AFRICAN CHRISTIAN READERS Explore the bookmarks that give insight into the patterns and trends of African readers based on the recent African Leadership Study,' which focused on ANGOLA, CENTRAL AFRICAN REPUBLIC and KENYA to gain insight into Portuguese, French, and English-speaking Africa. READING BY THE NUMBERS FAVORITE AUTHORS António Agostinho Neto Angola's 1st President Angola 70% Pepetela Angolan Secular Author CAR 57% John Maxwell US Christian Author Literacy Rates Pierre Sammy Mackfoy CAR Secular Author 87% ii Kenya" Étienne Goyémidé CAR Secular Author Zacharias Tanee Fomum Cameroon Christian Author 84.3% iii Global i Ben Carson US Christian Author read the Joel Osteen US Christian Author of pastors read at least 6 books a year 50% bible daily 60% Ngugi Wa Thiong'o Kenyan Secular Author read news, articles, books on their cell read at least 6 33% 20% books a year phone every day TRENDS TO BOOKMARK I THE NEED FOR AFRICAN CHRISTIAN AUTHORS African Christians are reading and appreciating authors from all over the world. ANGOLA 57% local 43% global 42% 9.5% 57% 26% local 73% global identified a favorite identified identified 19% local 81% global a favorite author that was African author that was both African and Christian a favorite author that was Christian 67% favor Portuguese writers Language of authorship affects what African's read. 79% favor French writers SOME REASONS FOR THIS... 98% favor English writers Authors highlighted by the state educational systems are often African, but seldom Christian African Authors are being read. Authors highlighted by Christian institutions are usually Christian, but seldom African African Christians express strong desire to read books that are Christian while also African 59% 60% 33% Angola CAR Kenya But TV and radio are key to exposure in Africa and local Christian authors are less able to afford this kind of marketing PRAY FOR CHRISTIAN PUBLISHING IN AFRICA There is limited publishing because it is expensive and requires infrastructure Africa's 1 billion people are geographically, linguistically and politically diverse Historically free or subsidized Christian publications impact sustainability EVERYONE HAS A BOOKMARK! How do your reading habits compare to those identified in the study? How will these bookmarks inform your support of African Christian readers? What might you do to encourage local Christian authors and publishers in Africa? Sources listed at www.missiographics.com/africa-leadership-study SPONSORED BY: AFRICA LEADERSHIP STUDY TRINITY DAYSTAR UNIUERSIT Y TEDS AFRICA INTERNATIONAL EVANGELICAL DIVINITY SCHOOL UNIVERSITY TRINITY INTERNATIONAL UNIVERSITY gmi IS UNIVERSITEIT INTERNATIONAL LEADERSHIP UNIVERSITY STELLENBOSCH INSTITUTO TEOLOGICO DA IGREJA EVANGÉLICA UNIVERSITY ELOPING LEARERS OF INTECRITE REFORMADA DE ANGOLA- ITIERA CONGREGAGIONA, UANGELICA IESA SINODAL To find more infographics from GMI, visit www.missiographics.com FATEB TYNDALE HOUSE FOUNDATION CC BY ND For more information on the Africa Leadership Study contact [email protected]. Copyright © 2015 Tyndale House Foundation Used with permission by GMI ANGOLA IGREJA ANGOLA EVANGELICA