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6 Trends in Digial Communications for College Admissions

College admissions is going social and mobile! Or is it? With the pervasiveness of social media, location-based tools, and mobile communications, it can be a challenge to keep up. Here's the latest on what's hot and what's not. Hot: Video Not: Location-based social media 89% of surveyed 2011 high school grads want video campus tours, and they also want to hear about campus life from enrolled students. 0.5% of surveyed students are using tools like Foursquare, Gowalla, and SCVNGR in their college searches. Less than What students want as a way to get to know campuses better: Tools Used by Class of 2011 Gowalla 0.5% 89% Video Tours for College Search Foursquare 0.4% 86% Student Videos SCVNGR 0.2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Twitter 2% Not: Mobile Apps Blogs 6% Facebook 12% Email 59% 87% of surveyed colleges say they don't have a mobile app. Hot Making your college's website mobile-friendly Does your college Yes 13% provide mobile apps for prospective students? When getting college information on your mobile device, which would you prefer to do? No 87% 77% Use a mobile version ofa college site Hot: Email (Yes, Email is alive and well) 23% Download an app from a college 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 12% of surveyed 2011 high school grads used Facebook to communicate with colleges during their college search. Not: Blogs By comparison... 86% want to hear about new opportunities from a college by email. 74% of college admissions officers perceive that students are using blogs as part of their college search. When surveyed And... however... 93% said they prefer to continue a dialogue with a college by email. Only 6% of surveyed 2011 high school grads said they used blogs during their college search. created by Based on statistics from Cappex's 6 Trends in Digital and Mobile Communications for College Admissions in 2011 College search made simple."

6 Trends in Digial Communications for College Admissions

shared by Cappex on Jul 14
In our latest infographic, we explore what's hot and what's not in digital and mobile communications for college admissions. We take an in-depth look into 2011 and 2012 high school grads' college sear...




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