25 Important Design Elements for Designers

25 Important Design Elements for Designers The 25 Design Elements Every Designer Should Know About Line Refers to any two connected points Creates patterns, stresses a section, and connects content 000 Color Creates a mood, tells a story, and generates emotions Can stand alone or used as a complement Scale Creates emphasis and importance Used to veer away from symmetry 4 Shape Can be geometric, natural, or abstract Defines boundaries through lines or colors Texture Adds depth and tactility to a design Creates an immersive experience Aa TT @ 6. Typography Gives personality to a work Determines the function and of art purpose of objects 7 Alignment Cleans up a messy layout Establishes a visual connection between elements 000 8 Negative space Groups objects and establishes content flow Refers to the blank sections of a page Hierarchy Helps navigate the eyes through the page Creates dominance and emphasis 10 Contrast Creates impact and makes certain designs pop Can be applied to colors, lines, shapes, and fonts 11 Balance Provides stability Achieved through and structure symmetry or asymmetry 12 Proximity Groups similar elements together Creates a visual relationship between elements 13 C)(= Repetition Establishes a consistent brand personality Strengthens brand messaging 14 Harmony Every detail accords with the rest of the design Refers to all the elements working together 15 Symmetry Draws the eye naturally Creates a sense of calm and order 16 Transparency Points out areas of emphasis Highlights element interaction 17 Movement Operates in the dimension of time Brings the design to life 18 Depth Makes a design more realistic and interesting Refers to the extension of the minimal 19 Direction Can come in L, Y, and Z shapes Shows the path that the eyes must follow 20 Composition Refers to how the elements Where scale, depth, and hierarchy belong are arranged Value Sometimes referred to Refers to the lightness or darkness of an object as tone 22 Randomness Can refer to asymmetry and clutter An element that goes against the rules 23 Framing Lifts a design apart from its setting Assumes a dramatic role when used purposefully 田 24 Grid Holds the design together Establishes meter and rhythm in design 25 Rules Sets a convention for designers to follow Rules are sometimes nmade to be broken RESOURCES Copperman, Amy. “8 Basic Principles of Design to Help You Create Awesome Graphics." Adobe Spark. July 27, 2016. spark.adobe.com/blog/2016/07/27/8-basic-design-principles-to-help-you-create-better-graphics Hortin, Anthony. “The 5 Basic Principles of Design." Maddison Designs. March 27, 2009. maddisondesigns.com/2009/03/the-5-basic-principles-of-design Taheri, Maryam. “10 Basic Elements of Design." Creative Market. May 27, 2016. creativemarket.com/blog/10-basic-elements-of-design Wong, Yoon Sann. “Graphic Designers: Cheat Sheets That Simplify Design Elements, Print Terms, More." Design Taxi. September 2, 2016. designtaxi.com/news/388239/Graphic-Designers-Cheat-Sheets-That-Simplify-Design-Elements-Print-Terms-More visit slidegenius.com/blog for more presentation tips SLIDEgenius Your Presentation Partner 1 囲 21