10 Wow Social Media Statistics

10 WOW SOCIAL MEDIA STATISTICS facebook has greatest IMPACT on purchase behavior at 47% Fastest growing segment in social media Last year 68% of Americans using social networks said that none of those networks twitter is grabbing MORE had and influence on thier buying decisions. This year, only 36% said that there was no influence. Now 47% say Facebook has the greatest impact on purchase behavior (up from 24% in 2011). Incidentally. Twitter dramatically underperformance in this category at 5%. if you want to drive purchase behavior. Facebook is the place to start. Now, can Facebook figure out how to monetize this? 45-54 YEAR OLDS It's not just for kids any more. The biggest growth of any age cohort from 2011 to 2012 was 45-54 year-olds, in fact 55% of Americans 45-54 now have new customers. 53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook. This fresher base could prove an advantage to twitter a profile on a social networking site. The only group that is below average in terms of expectedparticipation, on social networks are 55+ Americans and even 3 out 10 of them are in the social networking game. moving forward. рeople DON'T "check-in" ...sorry four-square 22% more likely to be DEMÓCRATS use social networking sites several times, 54% 74% of Americans are unfamiliar with the per day concept of checking in to a location via mobile device, and only 3% have ever checked in. This is a drop-off from checked. Foursquare would be best served trying to be the solution that replaces all of our loyalty cards (CVS, Eddie Bauer, Kroger) at the point of purchase rather than continue with a lackluster business model. 40% of Twitter users are Democrats vs. 30% of the U.S. of facebook users twitter 33% It really is a "Social Habit" In the past year, 12 million more Americans are using social networking many times daily. access via МОBILE usérs population overall. 76% twitter Users that follow brands on 54% of Facebook members have used on the social network via a phone, and 33% use a phone as their primary way to access Facebook mobile experience and mobile apps are mediocre, at the best. Part of Facebook IPO woes have SOCIAL MEDIA facebook is the most INCREASES This is one of the 106% been the result of them, not properly monetizing the mobile market. ADDICTING From 2010 to 2012 the percentage of Americans following any brand or a social network has increased from 16% to 33%.This is a sharp increase but also means that 2/3 of Americans using social networks have never followed BIGGEST behavioral changes of the past two years. In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets, with more than half the user base in listen only mode. The over- whelming tweeters, driving the overall average to 76% social network. 23% of Facebook users check their accounts 5 or more times DAILY. the mean number of daily look-ins by Facebook users is 4. a brand. So, there is still a tremendous amount of room for growth here.