The 10 Best Free Online Marketing Courses

The 10 Best Free Online Marketing Courses · HOW TO UP YOUR ONLINE MARKETING PERFORMANCE FOR FREE - There's so much advice about online marketing online that it's sometimes hard to find the stuff that's of real value. Here is our guide to some of the most useful advice which can be found online. 1. WORDSTREAM'S PPC UNIVERSITY Wordstream sells tools for managing your paid-for online ads better, includ- ing Adwords PPC campaigns and Facebook ads. It also offers lots of advice, which anyone can access for free via its PPC University. There's lots of easy-to-browse lessons both for beginners and for more experienced PPC users who are seeking to up their game. GOOGLE'S ONLINE MARKETING CHALLENGE 2. TUTORIALS Google provides lots of information designed to make it easy to use its tools. We recommend the Online arketing Challenge. Google's Digital Marketing Course is packed with video tutorials on everything from SEM, AdWords, social networks, video networks, mobile strategy, and more. HUBSPOT: INBOUND MARKETING TRAINING 4. COPYBLOGGER MARKETING EMAIL COURSE 3. CopyBlogger claims to help you achieve 'content marketing mastery'. Its HubSpot is an integrated software tool with some pretty serious marketing clout behind it. As one of the foremost courses focus less on tools and more on the proponents of inbound marketing, HubSpot walks the inbound walk. content itself, offering ideas for generating content and writing tips rather than info about software or analytics. It offers a twenty-instalment email marketing course called 'Internet Marketing for Smart People', which includes tips for content marketing, copywriting, SEO, HubSpot's Inbound Marketing Training Program and Certification is well worth the virtual paper it's written on. Getting certified with this would be make great addition to any ambitious marketer's CV. and keyword research. 6. BEFOUND ACADEMY 5. MOZ Befound is a fantastic new affordable piece of software, which is designed to put proper professional social media management and inbound marketing tools within the grasp of small and medium sized businesses. On its website you'll find short, pithy webinars designed to help you to find your way if you are new to SEO and social media whilst also helping more experienced marketers to get more out of their online marketing budget: One of the founding fathers of SEO advice, SEOMOZ rebranded as Moz back in 2013, shortly before celebrating its tenth birthday in 2014 (how to make an old marketer feel even older!). Its content has recently been revamped to include short and frequently updated insights into various aspects of content marketing, inbound marketing SEO, link earning, social media, and branding which are well worth checking out: https://moz.com/academy https://befound.co/academy 7. DIGITAL 1. GARAGE When you register with Digital Garage you can access free tutorials from Google which have been designed to help you to get the most from your website and from online marketing. Simply select the topics of most interest to you. Alternatively, you can complete the whole online course and receive certification from Google and IAB Europe: https://digitalgarage.withgoogle.com/certification 8. HOOTSUITE 9. ALISON HootSuite is one of the leading tools for social media management and, unsurprisingly, its resources focus heavily on this area. You can also access plenty of advice and tips to get the most out of its own platform, so if you are a HootSuite user these resources are definitely worth a look: https://education.hootsuite.com/ Alison offers a free online course which covers the use of email marketing, affiliate marketing, social media tools such as Twitter, podcasting and blogging, and also explains how to use Facebook to create a business page and get it noticed by both current and potential customers. Useful content for its own sake but you may also want to do it so that you receive the certification on completing the course. Take note that even though accessing the course content is free, if you want to get the certification on completion of the course you will need to pay for that: https://alison.com/courses/Diploma-in-Internet-Marketing/ 10. IVERSITY Iversity offers a whole host of courses on many different topics in many different disciplines. It is worth keeping an eye on its course schedule to keep up with new relevant courses. While some of their courses can be expensive, there are also great deals to be had, especially given the quality of instruction: https://iversity.org/en/courses/digital-marketing-strategies-channels Do you know of any other great free online resources for online marketers? Please share your tips with us in the comments below.