Transcript

We need to talk about Spain

WE NEED TO talk ABOUT ISPAINI BILLYNOMICS In Spain, A Billy bookshelf would cost you only 60€ while in Sweden, home to IKEA and The Local, it costs 70€ There are no laws about e60 public nudity in Spain but what's on it? 50 shades of Grey by El James (50 sombras de Grey) FICTION NON FICTION t. JANUARY 2013 Jesus' Childhood by Benedict XVI (La infancia de Jesus) BUT 76 Starbucks in Spain 41.5% of the population reads less than 1 booka year maybe they are NEWS OR WATCHING READING ONE OF THE TOP 3 TV SHOWS ONE OF THE BIGGEST NEWSPAPERS VIEWERS IN 2012 DAILY READERSHIP EL PAÍS ELOMUNDO 1,181,000 ABC. 5,169,000 1,929,000 6,076,000. Águila Roja 5,031,000 CUÉNTAME 660,000 BUT MOST LIKELY THEY ARE WATCHING FOOTBALL 32,884,000 EUROCUP MOST POPULAR SOCIAL NETWORKS inilons of unen MOST FOLLOWED SPANISH TWITTER ACCOUNTS f atuenti ealejandrosanz efcbarcelona Greadimadrid 8.3m 8.6m 7.0m 13m 16.6m OVERALL SPAIN'S MEDIA IS DOMINATED BY GRUPPO Vocento PRISA MEDIASET Grupo Antena $2.6b $1.0b $712m $688m Santander Telefonica BBVA IBERDROLA REPSOL $117.4b $87.4b $81.1b $51b $44b AND THE TOP 5 SPANISH COMPANIES BY REVENUE ARE His wealth is estimated at Chupa Chúps Chupa chups logo was created by Spanish surrealist Salvador Dali $55.8bn But Spain's richest man - also the third richest man in the world - has nothing to do with those companies. AMANCIO ORTEGA Spain exports mostly to. considered Spain's No.l brand- and 37th 'in a rank of global brands FR -45.7b DE - 29.4b PT- 20.1b ZARA .and imports mostly from: It is present in ö6 countries which owns clothing chain DE - 34.7b FR -34.2b IT-20b He is the founder of NO INDITEX HAVE YOU HEARD OF HIM? YES Then you've probably heard of the 5 best known Spanish people: Rafael Nadal Penelope Fernando Cruz Antonio King Banderas Juan Carlos Alonso Only one whom made it into the top ten Spanish news stories in 2012 from ROYALTY "The king asks for forgiveness after breaking his hip in Botswana where he was hunting for elephants" "Lo siento, me he equivocado" to By far the biggest news story in Spain in 2012 was the government's labour reform, designed to bring flexibility to the jobs market REALITY But Spain's biggest industry is TOURISM with a value of €52.7bn And is the 4th most visited country in the World CONTINUE THE DISCUSSION And Spanish people are retooling for globalisation. Only 20% speak fluent English but attendance at language schools increased dramatically in 2012. thelocal.es SOURCES Tourism stats: http://www.iet.turismoencifras.es/gastoturistico/item/61-lo-que-nos-deja-el-turismo.html International tourism: http://mkt.unwto.org/sites/all/files/docpdf/unwtohighlights12enlr_1.pdf Best selling books 2013: http://www.que-leer.com/18936/los-libros-mas-vendidos-de-enero-de-2013-fuente-gfk.html How much do Spanlards read: http://www.ine.es/ Top companies: http://money.cnn.com/magazines/fortune/global500/2012/countries/Spain.html Best Brands: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx Public nudity in Spaln: http://www.nytimes.com/2011/04/13/world/europe/13barcelona.html?_1&pagewanted-all Imports and exports: http://trade.nosis.com/es/Comex/ImportacionExportacion/Espana/Todos/ES/00 Bloomberg billionalres: http://www.bloomberg.com/billionaires/2013-02-20/aaa Most viewed shows: http://www.vertele.com/files/2012/12/Tabla20121.jpg Newspaper readers: http://sociedad.elpais.com/sociedad/2012/11/29/actualidad/1354221405 476977html The Local SPAIN'S NEWS IN ENGLISH ING BOOKS

We need to talk about Spain

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Thelocal.es brings you original news reporting, great features and insightful comment from Spain. And not a moment too soon. The Spanish government is dogged by a corruption scandal, unemployment ...

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