Understanding Buying Behaviours of South Africans: Lower vs Upper Income Groups
shared by BorderlessAccess on Aug 02
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Shopping trends and buying behaviours are accurate reflections of the preference and priorities of consumers. Post the pandemic South Africa is witnessing a notable surge in shopping activities and fo...
r brands planning to capture the bulk of the market, it is imperative to understand how to effectively target these consumers.
Here is an insightful report with actionable data on buying behaviours amongst lower and higher-income groups in South Africa uncovered by our consumer insights platform Go2-Insightz.
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