Trends in Global Retailing Ecosystem

TRENDS IN GLOBAL RETAILING ECOSYSTEM WHAT WE LEARNED FROM ANALYZING DATA FROM 127 COMPANIES AND OVER 1,100 WEBSITES ONLINE MARKETPLACE PLATFORM RETAILER E-TAILER RETAILERS IN AGGREGATE HAVE STILL NOT CAUGHT UP IN ONLINE VISIBILITY CONTRASTING ALL OF THE RETAIL JUST THE TOP RATIO OF AND E-TAIL COMPANIES 10 GLOBAL MARKETPLACES WEB TRAFFIC VS 13:5 10 ONLINE MARKET RETAILERS RETAIL E-TAIL MARKETPLACES PLACES COMPANIES COMPANIES WITH MARKETPLACES STILL LEADING SUBSTANTIALLY OVER RETAILERS ONLINE MARKETPLACES AND PLATFORMS HAVE GREATER GLOBAL REACH ON AVERAGE, PLATFORMS AND MARKETPLACES SERVE 22 COUNTRIES WHERE AS RETAILERS AVERAGE 17 PLATFORMS RETAILERS MOST VISITED ONLINE PLATFORMS & MARKETPLACES Web Traffic GOOGLE IS STILL DRIVING THE MOST TRAFFIC BY FAR BUT AMAZONS PLACEMENT MAY INDICATE EROSION OF Alphabet GOOGLES SEARCH SHARE ON ECOMMERCE SEARCHES Facebook Google Baidu Amazon Twitter Yandex еBay Microsoft Alibaba amazon Pinterest Craigslist Apple Inc Jd.com Rakuten Filpkart 2E+10 4E+10 6E+10 8E+10 1E+11 1.2E+11 1.4E+11 *Shown with exponent values COMPARED TO ALL OTHER ONLINE AND OFFLINE RETAILERS, WALMART GENERATES ARE GENERATING THE MOST TRAFFIC Web Traffic EVEN THOUGH WALMART DOMINATES Wal-Mart AMONG RETAILERS, THEY STILL TRAIL BEHIND AMAZONS LONG SHADOW, WHEN IT COMES TO TRAFFIC. Target The Home Depot AMAZON WAL-MART Bestbuy WEB VISITS WEB VISITS Lojas Americanas 6,971,769,190 425,497,100 Vipshop Sycamore Partners H & M Web Traffic Zalando Wal-Mart Nike Amazon Lowe's Home Retail Group LIKE AMAZON, ALIBABA DOMINATES IN CHINA BUT JD.COM HAS GAINED SIGNIFICANT GROUND IN TERMS OF TRAFFIC. Macy's Costco Wayfair Web Traffic carphone Alibaba Urban Outfitters JD.com Sears 450 Tencent 50 100 200 250 300 350 400 IN MII IIONS RETAILERS STILL EMPLOY SIGNIFICANTLY MORE PEOPLE THAN PLATFORMS AND MARKETPLACES ESTIMATED # OF EMPLOYEES PLATFORM & RETAILER MARKETPLACE 8,263,389 1,032,701 # OF EMPLOYEES Platform & Marketplace Retailer THERE IS HALF AS MUCH ACQUISITION ACTIVITY AMONG RETAILERS AS ONLINE PLATFORMS PLATFORMS GOBBLE UP THE MOST COMPANIES. RETAILERS ACQUIRED ABOUT HALF AS MANY COMPANY'S PLATFORMS, AND WITH THE EXCEPTION OFA FEW BIG PLAYERS, MARKETPLACES SHOW THE LEAST M &A ACTIVITY. ACQUISITIONS PLATFORM MARKETPLACE RETAILER 893 213 502 ACQUISITIONS Retailer Marketplace Platform AVERAGE KLOUT SCORES SUGGEST THAT MARKETPLACES AND RETAILERS HAVE ABOUT THE SAME AMOUNT OF INFLUENCE IN SOCIAL MEDIA. AVERAGE KLOUT (OUT OF 100) RETAILER MARKETPLACE 61.84 64.23